Keurig Named Single Serve Coffee Maker Brand of the Year in 2015 Harris Poll EquiTrend Study

Keurig Green Mountain, Inc., (Keurig) (NASDAQ: GMCR), a leader in specialty coffee, coffee makers, teas and other beverages with its innovative brewing technology, today announced its Keurig® single cup brewing system has been named “Brand of the Year” in the single serve coffee maker category in the 2015 Harris Poll EquiTrend® Study. This is the fourth consecutive year Keurig has been named as the highest ranked brand in its category, based on consumers’ perceptions of familiarity, quality and purchase consideration.

Keurig received the highest numerical Equity Score among single serve coffee maker brands included in the 2015 Harris Poll EquiTrend® Study, which is based on opinions of 38,670 U.S. consumers ages 15 and over surveyed online between January 8 and February 2, 2015. “Highest Ranked” was determined by a pure ranking of a sample of single serve coffee maker brands.

“Consumers trust Keurig to deliver the wide variety of coffee and other beverage brands they love with the quality, convenience and simplicity they’ve come to expect from Keurig,” said John Whoriskey, Keurig’s President of US Sales and Marketing. “We’re honored to be a part of so many consumers’ daily routines and we’ll continue to work to create the ultimate beverage experience in every life we touch, from source to cup.”

The Keurig® hot brewing system has revolutionized the way beverages are brewed and consumed both at home and at the office, making an abundant choice of quality coffee and other specialty beverages a staple option with 60 brands and over 400 beverage varieties currently available in the system. According to December 2014 NPD data*, for the 2014 holiday season Keurig had eight of the top 10 selling coffeemakers in dollar sales, with Keurig® remaining as the top ranked coffeemaker brand in category dollar sales for 53 consecutive months.

Additional Resources

• Keurig Green Mountain: KeurigGreenMountain.com
• Keurig® Brand Information & Store: Keurig.com
• Harris Poll EquiTrend®: harrisinteractive.com/Products/EquiTrend.aspx

About Keurig Green Mountain, Inc.

As a leader in specialty coffee, coffee makers, teas and other beverages, Keurig Green Mountain (Keurig) (NASDAQ: GMCR), is recognized for its award-winning beverages, innovative brewing technology, and socially responsible business practices. The Company has inspired consumer passion for its products by revolutionizing beverage preparation at home and in the workplace. Keurig supports local and global communities by investing in sustainably-grown coffee and by its active involvement in a variety of social and environmental projects. By helping consumers drink for themselves, we believe we can brew a better world. For more information visit: www.KeurigGreenMountain.com. To purchase Keurig® products visit: www.Keurig.com or www.Keurig.ca.

Keurig routinely posts information that may be of importance to investors in the Investor Relations section of its website, www.KeurigGreenMountain.com, including news releases and its complete financial statements, as filed with the SEC. The Company encourages investors to consult this section of its website regularly for important information and news. Additionally, by subscribing to the Company's automatic email news release delivery, individuals can receive news directly from Keurig as it is released.

About The Harris Poll

Over the last 5 decades, Harris Polls have become media staples. With comprehensive experience and precise technique in public opinion polling, along with a proven track record of uncovering consumers’ motivations and behaviors, The Harris Poll has gained strong brand recognition around the world. The Harris Poll offers a diverse portfolio of proprietary client solutions to transform relevant insights into actionable foresight for a wide range of industries including health care, technology, public affairs, energy, telecommunications, financial services, insurance, media, retail, restaurant, and consumer packaged goods. Contact us for more information.

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*Source: NPD All Channels Note: Total Coffeemaker category includes all coffeemakers and espresso makers. NPD data does not include all retailers and is estimated to represent 60-70% of all retail sales for the coffeemaker category.