KING INVESTOR ALERT: Investigation on Behalf of KING Shareholders Announced by Law Offices of Howard G. Smith

Law Offices of Howard G. Smith announces that it is investigating potential claims on behalf of purchasers of the common stock of King Digital Entertainment plc (“KING” or the “Company”) (NYSE:KING) pursuant and/or traceable to the Company's March 26, 2014 Initial Public Offering ("IPO").

The investigation concerns potentially fraudulent and/or misleading statements contained in KING’s registration statements and offering documents issued in connection with the IPO. The Company potentially misled investors by failing to disclose that: (i) a significant number of individuals paying to play Candy Crush Saga—the primary source of the Company's revenue—were no longer playing Candy Crush Saga; and (ii) as a result of such decline, the Company's financial performance was deteriorating. When the true details of KING’s performance entered the market, KING’s share price declined and investors suffered damages.

If you purchased common stock pursuant and/or traceable to the KING IPO you are encouraged to contact Howard Smith, Esquire to discuss your legal rights: Law Offices of Howard G. Smith, 3070 Bristol Pike, Suite 112, Bensalem, Pennsylvania 19020 by telephone at (215) 638-4847, toll-free at (888) 638-4847, or by email to howardsmith@howardsmithlaw.com, or visit our website at http://www.howardsmithlaw.com.

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