Milan, Italy, Apr 21, 2015 - (ACN Newswire) - Lexus International has won the "Best Entertaining" award at the Milano Design Award Competition for its "Lexus - A Journey of the Senses" exhibit at Milan Design Week, the world's largest design exhibition. Lexus is the first automaker to win this award.
The exhibit, which featured an appeal to all five human senses, ran from April 14 to 19 at Spazio Lexus - Torneria in Tortona in Milan, Italy and attracted 50,000 visitors over 6 days.
"Lexus - A Journey of the Senses" offered visitors a wide-ranging and exciting sensory experience, underlining Lexus as a brand placing great emphasis on human senses throughout its design processes. This is exemplified in the true driving pleasure experienced in its vehicle lineup.
The exhibit was designed by Internationally acclaimed Designer Philippe Nigro, and also featured world-renowned Chef Hajime Yoneda, who further added a tasting experience to the sensory journey. The fruit of this collaborative approach from very different artists created a truly unique experience that left a deep impression on many visitors.
Lexus continues to seek design events and activities that promote a better future through new approaches to design.
For more information, visit http://www.lexus-int.com/lexus-design/design-events/.
The Lexus International website now features a two-minute interactive, virtual walkthrough video of the exhibit. The video highlights each zone while providing a feel for the exhibit's sensory experiences, and also displays visitor reactions posted on social media.
Experience Lexus - A Journey of the Senses Virtual Tour at http://www.lexus-int.com/lexus-design/virtual-journey/.
About Milano Design Award
Now in its 5th year, the Milano Design Award, organized by Elita, recognizes the best overall exhibit as well as individual winners in five categories. The winners are chosen from among all exhibitors in Fuorisalone, the participants during Milan Design Week in the various regions throughout the city.
About Toyota
Supported by people around the world, Toyota Motor Corporation (TSE: 7203; NYSE: TM), has endeavored since its establishment in 1937 to serve society by creating better products. As of the end of December 2013, Toyota conducts its business worldwide with 52 overseas manufacturing companies in 27 countries and regions. Toyota's vehicles are sold in more than 170 countries and regions. For more information, please visit www.toyota-global.com.
Source: Toyota
Contact:
Toyota Motor Corporation Public Affairs Division Global Communications Department Tel: +81-3-3817-9926
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