FilmTrack and Saffron Digital Partner to Support the Efficient Delivery of Premium Multi-Platform Video Services

FilmTrack, the global leader in content and rights management, today announced a new partnership with premium video platform provider Saffron Digital. The combined offering provides FilmTrack’s clients with a seamless, integrated solution for managing their intellectual property from the script stage through monetization across multiple retail models, including SVOD, TVOD, EST and live.

Content creators and distributors who use FilmTrack for the management of their IP, will now be able to leverage Saffron Digital to simplify the management and delivery of premium multi-platform video services, including Ultra Violet.

Jason Kassin, CEO of FilmTrack and Jason Keane, CEO of Saffron Digital, met at the National Association of Broadcasters Show (NAB) to finalize the details of the partnership allowing FilmTrack clients to quickly and cost-effectively launch a premium multi-platform entertainment service that showcases and monetizes their content.

“Our clients, who use FilmTrack for rights, avails, content and contract management can now quickly and cost-effectively launch a compelling live, or on-demand, OTT service,” said Kassin.

“The ultimate benefit to our shared customers is the simplification of the day-to-day management and operation of their value chain. By integrating FilmTrack’s rights and avails tools with our proprietary content management system, our clients will be able to streamline the scheduling, pricing and promotion of their content,” said Keane.

About FilmTrack

For more than a decade, FilmTrack has been transforming the way the media and entertainment industry monetizes, measures and delivers its content and related assets across every point in the intellectual property lifecycle. FilmTrack’s cloud-based software platform streamlines the complex intellectual property management process – from project inception to distribution – and provides a holistic view into critical data supporting rights, availabilities, contracts, invoicing, licensing, revenue recognition, royalties and workflow management. Backed by Insight Venture Partners, FilmTrack serves as both a front and back office to hundreds of clients worldwide including CBS, DreamWorks Animation, Endemol, eOne, Legendary Pictures, Miramax, National Geographic and Starz. Visit www.filmtrack.com to learn more.

About Saffron Digital

Founded in 2006, Saffron Digital removes the complexity and reduces the cost of managing and delivering premium OTT or UltraViolet (UV) services. Its Mainstage platform combines in one place all the tools necessary to create a compelling multi-platform entertainment experience across all connected devices - content preparation, content management, storefront design, flexible payment and a secure player. With offices in Europe, Asia and the US, Saffron Digital powers end-to-end premium video solutions on a global scale for clients including ITV, KDDI, Sky and HTC.