Game-Changing Gear for the Multi-Discipline Athlete
VANCOUVER, BC / ACCESSWIRE / May 28, 2015 / RYU Apparel Inc. (TSX VENTURE: RYU), a global, athletic tech-style apparel brand engineered for the fitness, training and performance of the multi-discipline athlete, is pleased to announce the opening of its BETA 37.5 development lab in Squamish, British Columbia, Canada. The development lab is key to the product design, development and innovation behind RYU Apparel.
The RYU Apparel development lab consists of highly-qualified and experienced personnel and engineers in product design and development whose pedigree extends to many well-known products and brands within the athletic and training universe. Treya Klassen, RYU's VP Product and Brand, will lead the team, which includes three new designers. These three new designers have over 40 years collective industry experience in product development, white space research, and innovative design process. They all have proven track records working for successful brands that have created breakthroughs in their industries. The team has come together and joined RYU Apparel with a single purpose of filling a void in the market in creating game-changing gear for the multi-discipline athlete. The platform will include apparel, bags and accessories with the goal of creating the next iconic athletic brand.
In a revolutionary experiment where raw athletic talent meets technical design superiority, BETA 37.5, the Product Innovation Systems of RYU is developing the most dynamic, athletic tech-style apparel in the world. Game-changing gear for the multi-discipline athlete. Featuring intellectual property, exclusive patent applications and disruptive technology unique to the athletic and training industry.
Description of RYU Apparel Development Lab
BETA 37.5 will have no signage. No fancy exterior. No clue as to what is inside. But behind the nondescript walls, a new Universe is being created. Within the secluded mountainside community, some of the world's hottest designers and product engineers on the planet have come together to invent the future of athletic performance.
Recent Stock Market Activity
RYU also confirms that RYU's management is unaware of any undisclosed material changes or corporate developments in RYU's operations that would account for the recent increase in market activity and rise in its stock price on the TSX Venture Exchange.
For regular updates on RYU Apparel visit: https://www.facebook.com/RYUapparel.
About RYU
RYU Apparel Inc. is a global, athletic tech-style apparel brand engineered for the fitness, training and performance of the multi-discipline athlete. Designed without compromise, RYU exists to facilitate human performance. For more information, visit www.ryu.com.
On Behalf of the Board
RYU APPAREL, INC.
"Marcello Leone"
Marcello Leone, CEO, President and Chairman of the Board
Tel: 604-235-2880
Neither the TSX Venture Exchange nor its Regulation Services Provider (as that term is defined in policies of the TSX Venture Exchange) accepts responsibility for the adequacy or accuracy of this release.
Investor Relations
Tel: +1 877 367 0704
Email: ir@ryu.com
Hayden IR
hart@haydenir.com
917-658-7878
Media Inquiries
Katie Stevens
Talk Shop Media
Katies@talkshopmedia.com
604-738-2220
Statements regarding the development lab is key to the product design, development and innovation behind RYU Apparel, the goal of creating the next iconic athletic brand, and that the BETA 37.5 is developing the most dynamic, athletic tech-style apparel in the world are "forward- looking statements," which are subject to risks and uncertainties, which may cause the actual results, performance or achievements of RYU to be materially different from any future results, performance or achievements expressed or implied by such forward-looking statements. These risks and uncertainties include, among others, that RYU's business plan is dependent on additional financing, which it may be unable to obtain on terms acceptable to RYU, changes in general economic or market conditions that could impact consumer demand for RYU's products, and RYU's ability to execute on its business plan. The material assumptions supporting these forward-looking statements include, among other things: RYU's ability to obtain any necessary financing on acceptable terms; timing and amount of capital expenditures; the enforcement of its intellectual property rights; continuation of current tax and regulatory regimes; and general economic and financial market conditions. Except as required by law, RYU undertakes no responsibility to update any of the forward-looking statements contained in this news release.
SOURCE: RYU Apparel Inc.
