Companies fear the power of the #hashtag By: CNBC.com News July 16, 2015 at 13:48 PM EDT Companies, fearing a possible backlash by customers, are increasingly taking a stand on issues from gay marriage to the Confederate flag. Read More >> Related Stocks: Apple Boeing Co DuPont USA Honda Motor Company ADR Lockheed Martin Starbucks Corp Wal-Mart Stores, Inc.