NEW YORK, NY / ACCESSWIRE / August 17, 2015 / Rocket Fuel Inc. (NASDAQ: FUEL); Sizmek Inc. (NASDAQ: SZMK); Social Reality, Inc. (OTCQB: SCRI); and YuMe, Inc. (NYSE-MKT: YUME) – Advertising spending in the U.S. is projected to grow by 4.9% in 2015, reaching $172 billion, the highest growth rate for adverting spending in the past 10 years. Digital advertising is expected to continue to grow faster than traditional advertising and take an increasing share of total ad dollars spent. Digital media growth is expect to increase 15.7% during 2015, up from earlier estimates of 12.8% growth, with digital advertising expected to be the number one ad channel in the U.S. in 2017. In 2017, digital ad sales are projected to reach $72 billion (a 38% market share) versus $70.5 billion for television ad sales.
In 2015, digital media sales are expected to represent "one in three ad dollars", driven by video formats (up 31%) and social media (up 32%), with search remain steady at 15% growth. Mobile-focused advertising is expected to grow at the fastest rate, up 51%, and comprise 30% of total digital ad spending, or $17.5 billion, in 2015.
According to eMarketer, worldwide digital advertising spending is expected to reach approximately $214 billion by 2018, with mobile advertising spending taking an increasing share of total digital advertising spending.
The size and rapid growth of the digital advertising market has resulted in a highly competitive and fragmented market which has attracted large well-established companies such as Google, Facebook, ValueClick, Yahoo!, and digital advertising networks. The market also contains numerous advertising agencies, which place digital advertising on behalf of their clients, as well as niche players that offer digital marketing hubs, and demand side and data management technology platforms. Four smaller companies targeting the digital advertising market are Rocket Fuel Inc.; Sizmek Inc.; Social Reality, Inc.; and YuMe,Inc. Each of these companies will be subject to different catalysts and market forces.
An analyst report on the Digital Advertising market that includes brief company overviews of the four companies, recent events, and outlook for each company can be viewed by using the following link at no cost.
http://bit.ly/_Digital_Advertising_Report
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