TrueCar Finds Substantial Savings on New Vehicles in November Due to Early Black Friday Push

Consumers in the market for a new vehicle from General Motors, Ford Motor Co. and FCA may want to consider buying this month as Black Friday and special promotions are underway and offer sizable savings off MSRP, according to TrueCar, Inc. (NASDAQ: TRUE), the modern car-buying service.

GM is running a month-long Black Friday promotion for its Buick, Chevrolet and GMC brands, promoting savings of as high as 20 percent off MSRP. FCA’s Chrysler, Dodge, Jeep and Ram brands are concurrently running a Black Friday promotion advertising no-interest financing for up to 75 months. Ford’s approach offers employee pricing to customers with its “Friends & Neighbors” promotion for Ford-brand vehicles.

“Black Friday programs in the auto industry are notably robust this year,” said Eric Lyman, TrueCar’s vice president of industry insights. “Similar to last November, automakers are getting an early start on Black Friday-themed advertising to keep consumers headed to dealer showrooms.”

Ford's Taurus sedan tops TrueCar’s list of best savings on new vehicles this month, with discounts of as much as 19 percent off MSRP for 2015 SE models. Ram’s 1500 pickup truck also makes the list selling for 18 percent off MSRP for 2015 models. Chevrolet is offering customer cash on Malibu sedans averaging $2,535** in November.

“Although there are exceptions, we continue to see large discounting on passenger cars,” said Stacey Doyle, TrueCar’s senior industry analyst. “With market share for the total segment down by three points this year, it’s not surprising automakers are turning to incentives to move more metal.”

Los Angeles Auto Show Debuts

Several vehicles will debut at the Los Angeles Auto Show between November 18-19 and savings can be found on the current-generation models they are replacing. Attractive lease offers are available on Lexus’s LS 460 luxury sedan and JLR’s Range Rover Evoque premium crossover. A concept for the future LS and the all-new Evoque convertible are expected to debut Wednesday.

“Of any automotive brand, Land Rover has the best chance of success with a low volume, niche product like a utility-based crossover,” said Patrick Min, an industry analyst for ALG, a TrueCar company. “The market has not been kind to previous convertible or utility mash-ups, which means there’s always white space in the market for these unique products.”

Mazda will debut its next-generation CX-9 at LAAS. The current generation of the company’s three-row crossover utility is attractively priced this month with 17 percent savings off MSRP.

“Though this model has had a few updates, the current Mazda CX-9 is 10 years old, which is double the typical Japanese vehicle lifecycle,” said Min. “The current CX-9 may be long in the tooth, but sales have held up reasonably well thanks to unique styling and Mazda’s enthusiastic and loyal following.”

Published monthly, the “TrueSavings” report analyzes recent transaction prices and identifies opportunities for consumer savings.

A snapshot of some of the best savings (compared to MSRP) on new vehicles in November 2015 includes:

“Market Average” is based on the national average of recent vehicle transactions, including destination and delivery charges after incentives that are subject to change. This does not include tax, title, licensing, documentation or processing fees, other state and governmental charges and/or fees or any other charges or fees allowed by law.

Average Customer Cash for TrueCar users**:
2015 Ford F-150, 4WD SuperCrew 5-1/2 Ft Box XLT: on average $4,014 in customer cash
2015 Hyundai Sonata Limited: on average $3,055 in customer cash
2015 Chevrolet Malibu 1LT: on average $2,535 in customer cash
2015 Dodge Charger SE RWD: on average $2,772 in customer cash
2015 Kia Optima LX: on average $2,401 in customer cash

**Based on average manufacturer-to-customer incentive offers reflected on TrueCar Certificates between 11/3/2015-11/9/2015 for the specified trim.

Below is a snapshot of some of the best manufacturer lease and finance deals currently available in certain regions:

Finance offers:
2015 Chevrolet Silverado: 0.0% financing for 72 months, Exp: 11/30/15
2015 Lincoln Navigator: 0.0% financing for 60 months, Exp: 1/4/16
2015 Nissan Sentra: 0.0% financing for 60 months, Exp: 11/30/15
2015 Toyota Prius c: 0.0% financing for 60 months, Exp: 11/30/15
2015 Volkswagen Jetta: 0.0% financing for 60 months, Exp: 1/4/16

Lease offers:
2016 Ford Escape SE FWD: $229/month for 36 months, $2,609 down, 31,500 miles, no security deposit is required, Exp: 1/4/16
2015 Honda Civic LX: $149/month for 39 months with $1,999 down, 12,000 miles/year, no security deposit is required, Exp: 1/4/16
2016 Lexus LS 460: $799/month for 36 months, $4,999 down, complimentary first month’s payment, 10,000 miles/year, no security deposit required, Exp: 1/4/16
2016 Range Rover Evoque SE Premium 5 Door: $439/month for 33 months, $1,000 holiday credit, $2,261 down, 32,500 miles, no security deposit is required, Exp: 1/4/16
2015 Subaru Impreza: $209/month for 36 months, $0 down, 12,000 miles/year, no security deposit is required, Exp: 11/30/15

The deal information summarized above is provided for illustrative purposes only, and is not an offer to lend. Results may vary depending on your individual circumstances, including credit approval by dealer/manufacturer. Deals are subject to change and are limited to inventory on hand. See your dealer/manufacturer for details, including actual offers available in your region.

About TrueCar

TrueCar, Inc. (NASDAQ: TRUE), the modern car-buying service, gives consumers transparent insight into what others paid and access to guaranteed savings off MSRP from TrueCar Certified Dealers. TrueCar’s network of more than 10,000 trusted Certified Dealers is committed to providing upfront pricing information and a hassle-free buying experience. TrueCar powers car-buying programs for some of the largest U.S. membership and service organizations, including AARP, American Express, AAA, Sam’s Club and USAA. Not all program features are available in all states. TrueCar is headquartered in Santa Monica, California, with offices in San Francisco and Austin, Texas. For more information about TrueCar and industry analysis please visit www.truecar.com and insights.true.com. Follow us on Facebook or Twitter.

TrueCar media line: +1-844-469-8442 (US toll-free) | Email: pressinquiries@truecar.com

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