SEATTLE, WA / ACCESSWIRE / February 1, 2016 / Accelerize Inc. (OTCQB: ACLZ) has been building a software platform to address the growing need of digital marketers for over a half decade. As customer acquisition and lead generation began to migrate from traditional to online mediums, the company launched CAKE to seamlessly track a customer's journey in real-time across a growing number of online platforms in order to maximize the effectiveness of an advertiser's digital spending.
According to CEO Brian Ross in a shareholders' letter, the company is on pace to achieve 30% revenue growth to a record $21 million in 2015. Management is targeting a minimum of 30% growth in 2016 over its 2015 financial results, while taking steps to achieving cash flow positive operations in the first quarter of the year. By doing so, the company will be well positioned to finance future sales expansion and fuel its long-term growth.
New Partnerships
Accelerize has built upon its success in 2015 moving into 2016 with a series of new partnerships aimed at expanding its client base.
On January 7th, the company announced a partnership and technology integration with DialogTech - a leading provider of end-to-end call attribution and conversion for data-driven marketers. The partnership integrates DialogTech into the CAKE platform to give marketers a complete solution for pay-per-lead campaigns that is both affordable and easy-to-use. F5 Media and other full service ad agencies are already utilizing the powerful combination of technology.
The company has been focused on completing these integrations with a side variety of software and systems used by its clients to ensure real-time efficiency across the data spectrum. While these integrations have temporarily slowed the usage ramp of new larger customers, the company has worked diligently to complete several large integration initiatives, including a large integration with IBM Universal Behavior Exchange, among others.
Customer Additions
Accelerize surpassed 100 advertisers on its next-generation platform by late-2015 and that number continues to grow moving into 2016.
On January 25th, the company announced that BarNone, a leading brand in the automotive industry, selected CAKE to manage and optimize its digital marketing efforts. The rapid growth of the automotive industry has fueled the client's business and CAKE will provide valuable insights to improve awareness and engagement with new customers across various touchpoints in the marketing process to ultimately drive sales higher.
The company has also been expanding its presence around the world, with 60 new client additions from the EMEA, APAC, and LATAM regions last year. These new international CAKE clients include ClickZoot, Digital Performance HmbH, HTTPool, INNO Software, K2 Media, Komli, Little Star Media, LatestFreeStuff, Mobiadz, Pointific, ShopClues, Tapmyads, and Wadogo. In total, the company now generates 31% of its sales from outside of the U.S.
Looking Ahead
Accelerize's CAKE platform is gaining traction among customers and partners, while becoming a household name within the industry. In fact, the company was named a "Vendor to Watch" in the 2016 Gartner Magic Quadrant for Digital Marketing Hubs alongside companies like Acxiom Corporation (NASDAQ:ACXM), HubSpot Inc. (NYSE:HUBS), SAP SE (NYSE:SAP), and Pegasystems Inc. (NASDAQ:PEGA), among other private companies.
For more information, visit the company's website at www.accelerize.com.
Legal Disclaimer:
Except for the historical information presented herein, matters discussed in this release contain forward-looking statements that are subject to certain risks and uncertainties that could cause actual results to differ materially from any future results, performance or achievements expressed or implied by such statements. Emerging Growth LLC is not registered with any financial or securities regulatory authority, and does not provide nor claims to provide investment advice or recommendations to readers of this release. Emerging Growth LLC may from time to time have a position in the securities mentioned herein and may increase or decrease such positions without notice. For making specific investment decisions, readers should seek their own advice. Emerging Growth LLC may be compensated for its services in the form of cash-based compensation or equity securities in the companies it writes about, or a combination of the two. For full disclosure please visit: http://secfilings.com/Disclaimer.aspx.
SOURCE: Emerging Growth LLC
