Aly Weisman/Business Insider
Amazon plans to open hundreds of bookstores around the country, the CEO of mall operator General Growth Properties said on its earnings call according to The Wall Street Journal's Greg Bensinger.
This move would be following the ecommerce company's decision to open its first brick-and-mortar store in Seattle last November, which sells not only books, but also Amazon devices such like the Kindle, Echo, Fire TV, and Fire Tablet.
General Growth CEO Sandeep Mathrani let slip the nugget about Amazon in response to a question about mall traffic.
"You’ve got Amazon opening brick-and-mortar bookstores and their goal is to open, as I understand, 300 to 400," he said.
It's not clear where Mathrani got this number.
Business Insider reached out to both General Growth and Amazon for comment.
The existing Amazon store is much like a regular book retailer, except that none of the books have prices.
Customers have to use an in-store scanner or their app to see how much something costs, since prices fluctuate based on how much the books cost online.
For comparison, Barnes and Noble has 648 retail stores in the 2015 fiscal year (though it had an additional 724 Barnes and Noble "College" locations).
NOW WATCH: Ford is partnering with Amazon to let you control your house from your car
See Also:
- Magic Leap’s CEO, who just raised $793 million, is getting ready to mass produce his hallucinogenic technology
- Google is showing discipline with 'moonshot' spending, which is exactly what investors wanted
- Apple could soon ditch Amazon Web Services after it's expected to spend roughly $1 billion on it, says analyst
SEE ALSO: I visited Amazon's first retail store, and here's what I hated about it
