Partner Communications Announces Its Intention to Launch a New Brand

Partner Communications Company Ltd. ("Partner" or the "Company") (NASDAQ:PTNR) (TASE:PTNR), a leading Israeli communications operator, announces that it intends to announce at a launch event on February 16, 2016, that it will begin providing most of its goods and services under a new brand.

The Company’s decision is based on the market study that the Company conducted during the last few months, to assess its position in the Israeli telecommunications market.

For further information please see the Company's press releases and immediate reports (on Form 6-K) dated June 30, 2015 at:
http://www.sec.gov/Archives/edgar/data/1096691/000117891315002142/0001178913-15-002142-index.htm or http://maya.tase.co.il/bursa/report.asp?report_cd=976566
and January 5, 2016 at:
http://www.sec.gov/Archives/edgar/data/1096691/000117891316003871/0001178913-16-003871-index.htm or: http://maya.tase.co.il/bursa/report.asp?report_cd=1013069

About Partner Communications
Partner Communications Company Ltd. is a leading Israeli provider of telecommunications services (cellular, fixed-line telephony and internet services). Partner’s ADSs are quoted on the NASDAQ Global Select Market™ and its shares are traded on the Tel Aviv Stock Exchange (NASDAQ and TASE: PTNR).
For more information about Partner: http://www.orange.co.il/en/Investors-Relations/lobby/.

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