$MINE Breaking News - Minerco's Athena Brands Completes Acquisition of VitaminFIZ(R)

VitaminFIZZ to Expand with Additional Flavors and Functionality - HOUSTON, Texas, - (http://www.financialnewsmedia.com News Alert) - Minerco, Inc. (OTC:MINE), parent company of Athena Brands, Inc., announced the completion of the acquisition of VitaminFIZZ(R), the vitamin enhanced sparkling water brand. This acquisition by Athena Brands, delivering 100% ownership and control of VitaminFIZZ, is followed by the strategic expansion of VitaminFIZZ flavors and functionality.



The company\'s 100% ownership of VitaminFIZZ provides for the planned expansion of the VitaminFIZZ brand. As foreshadowed in a recent Beverage Industry article titled VitaminFIZZ\'s taste profile helps sparkling water brand standout - Distribution, lineup expansions in store for the future, VitaminFIZZ is poised for geographical expansion from its established Southern California base with additions to the brand lineup to further differentiate VitaminFIZZ in the category. For the full Beverage Industry Magazine article go to: http://www.bevindustry.com/articles/88871-vitaminfizzs-taste-profile-helps-sparkling-water-brand-standout



After feedback from national retail and their agents / brokers, the VitaminFIZZ brand is expanding to include additional flavors and added functionality. The expanded skus include new formulations containing caffeine, amounts equivalent to a typical diet soda, to further differentiate the brand and grow its consumer base. The expanded formulation\'s packaging is also being fashioned to clearly identify the caffeine functionality. The caffeine packaging is slightly more masculine for dual placement in the sparkling water and soda categories while positioning the brand for national convenience chain opportunities.



\"The closing of the acquisition of VitaminFIZZ is a major event for the company for a multitude of reasons. Foremost, our company and shareholders rightfully own 100% of the emerging, best tasting and enhanced sparkling water brand: VitaminFIZZ. With 100% ownership of the VitaminFIZZ brand and its intellectual property, we are aggressively expanding the brand\'s offerings to cater to a national audience. As an emerging but proven brand, VitaminFIZZ has every opportunity in front of...