DELRAY BEACH, FL / ACCESSWIRE / February 16, 2016 / In recent years, millennials have begun to enter the marketplace as entrepreneurs, business persons, and investors, and they have quickly discovered that one of the greatest challenges to building a successful brand is marketing. Enter a new, digitally-based approach to reaching consumers, called "influencer marketing," which focuses heavily on social media and other networking channels in the digital landscape to foster what are called, "brand influencers." Influencer marketing uses brand influencers, usually an online celebrity or company with a large amount of sway over its digital followers, to promote particular brands on social media channels like Instagram, Snapchat, and Twitter.
SharkReach, Inc. (OTC: SHRK) established itself last year as a company for investors to watch by becoming one of the leaders in this new field, through its wildly successful campaign for the film Straight Outta Compton. Popular movie studio Universal employed SharkReach with the expectation that the company's efforts would bolster the film's online presence by 7 million impressions. Instead SharkReach exceeded projections by over 1800%, creating over 128 million impressions for the film, which remained the top grossing film at the box office for three weeks.
As SharkReach continues to grow thanks to Straight Outta Compton and other successful influencer marketing campaigns, the company's executive board has begun to add relevant new pieces. On Tuesday, they announced that Erik Pilkington has joined the company's Board of Directors. Mr. Pilkington previously served for IBM Watson as Managing Director of Digital Strategy, as well as at McCann as Global Chief Digital officer. In his current position for BCG Digital Ventures, he is leading technologists, designers, and strategists to create revenue for the Fortune 200, demonstrating his strong background connecting digital strategies to the financial sector.
Mr. Pilkington adds significant depth to an executive team with an existing reputation for knowledge and experience in the digital marketing sector. CEO Steve Smith possesses over 17 years experience in the media business and over a decade in key VP/Director roles at companies like World Wrestling Entertainment and Discovery Communications. Jamie Allen, CTO, has worked in digital marketing and web development for over 20 years on teams that developed for Sony, Toyota, and other large corporations. Additionally, SVP of Sales, Steve Moriya, brings more than 15 years of media, advertising, and content production experience to the SharkReach team.
One of the keys to SharkReach's quick success - the company was founded in 2013 - is that the same talented individuals working as brand influencers for SharkReach also own a stake in the company. SharkReach proudly promotes the fact that it retains an influencer/owner network of over 20,000 individuals, a number that is constantly increasing as exposure to both SharkReach and the concept of influencer marketing grows exponentially.
In fact, projected revenues for SharkReach are expected to increase 350% by 2018 to $4.1 million, however, with the potential for more viral influencer marketing campaigns on the company's horizon, that number may very well prove to be a conservative estimate. The vast majority of digitally-based companies engaged in marketing have stated that they currently employ or plan to employ influencer marketing techniques in their campaigns, and as the trend of influencer marketing takes off, SharkReach's potential network of brand influencers should continue to grow, expanding the company's reach, revenues, and overall market share.
Most recently SharkReach reached an agreement to acquire The Mobile Media Lab, with estimated revenues of $1.5 Million. Under the terms of the agreement, SharkReach will acquire 100% of The Mobile Media Lab, LLC for cash and stock in the Company. Closing is scheduled to take place on or before February 28, 2016. Details of the transaction will be released in an upcoming 8K filing.
With only a handful of companies currently engaged in influencer marketing strategies to the same extent as SharkReach, and none of them approaching the market with the ingenuity and experience that has made SharkReach so successful, investors may want to take a look at SHRK as a new leader in the hot, up-and-coming sector of influencer marketing.
Micro Cap Worthy Mentions...
Ascent Solar Technologies Announced Major Breakthrough in Solar Cell Performance for Space and Near-Space Environments (NASDAQ: ASTI), a developer and manufacturer of state-of-the-art, flexible thin-film photovoltaic modules integrated into the Company's EnerPlex(TM) series of consumer products, announced on Feb 8 2016 the Company has achieved a major breakthrough in power-to-weight ratio for its superlight solar module, delivering over 1700 watts of power per kilogram, operating at AM0, technically known as the space environment. At this performance, Ascent's superlight module would weigh 66% less than a comparable PV system using the highest-quality crystalline silicon and with far less design complexity. The elimination of two-thirds of the weight is a critical improvement for satellites, space vehicles and space stations.
PCTEL, Inc. (NASDAQ: PCTI), a leader in Performance Critical Telecom solutions, unveiled its power line monitoring antenna Feb 9, 2016 at DistribuTECH 2016. PCTEL's power line monitoring antenna was designed specifically to communicate with wireless power line sensors and fault indicator devices typically deployed on power lines. Utilities leverage data collected from these sensors to more precisely calibrate power production to the variable needs of the grid, substantially reducing energy waste. The power line monitoring antenna makes these sensor systems easier to install while improving the range and reliability of data transmissions.
JAKKS Pacific, Inc. (JAKK) will announce results for its fourth quarter and full year 2015 on Tuesday, February 23, 2016, before the opening of the stock market. The Company will also hold a teleconference and webcast to discuss the results and may also discuss future plans and prospects.JAKKS Pacific invites all analysts, investors and media to listen to the teleconference scheduled at 9 a.m. ET/6 a.m. PT on February 23, 2016 via the Internet at www.jakks.com/investors.
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