Business Wire today announced an expansion to their news distribution network - adding direct posting to over 200 online TV news websites across the U.S. The news comes as a result of a new partnership with Frankly, a technology leader in powering online and mobile television news sites.
This Smart News Release features multimedia. View the full release here: http://www.businesswire.com/news/home/20160323005293/en/
Expanding distribution presence in local markets provides access for news crossing Business Wire’s network to a highly targeted audience, interested in local and regional announcements.
“This partnership gives our clients additional tools and solutions for amplifying their news. By tapping into local markets via distribution to TV news websites around the country, we add another stream to our distribution network and offer our clients greater reach to news-consuming audiences,” said Laura Sturaitis, Business Wire’s Executive Vice President, Media Services & Product Strategy.
The expanded distribution benefit is available now and comes included as an enhancement to Business Wire’s GMSM (Global Mobile Social and Measurable) amplification feature. With eligible GMSM releases, clients will have access to analytics that provide in-depth data for how audiences are reacting to their news release on the applicable local TV news websites.
A sample of leading local stations in the Frankly network:
Fox 19 NOW in Cincinnati, Ohio
Fox 29 in West Palm Beach, Florida
CBS News 8 in San Diego, California
CBS 5 in Phoenix, Arizona
ABC6 in Providence, Rhode Island
NBC2 in Fort Myers, Florida
Fox Wilmington in Wilmington, North Carolina
ABC57 News in South Bend, Indiana
“We are excited about the new partnership with Business Wire. This highly engaging news content will add to the user’s experience on our local TV news station sites and drive additional visibility for Business Wire’s news releases,” said Lou Schwartz, COO, Frankly.
About Business Wire
Business Wire, a Berkshire Hathaway company, is the global leader in press release distribution and regulatory disclosure. Investor relations, public relations, public policy and marketing professionals rely on Business Wire to accurately distribute market-moving news and multimedia, host online newsrooms and IR websites, build content marketing platforms, generate social engagements and provide audience analysis that improves interaction with specified target markets. Founded in 1961, Business Wire is a trusted source for news organizations, journalists, investment professionals and regulatory authorities, delivering news directly into editorial systems and leading online news sources via its multi-patented simultaneous NX Network. Business Wire has 31 offices worldwide to securely meet the varying needs of communications professionals and news consumers.
Learn more at BusinessWire.com and the BusinessWired blog; follow updates on Twitter: @businesswire or on Facebook.
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About Frankly
We build an integrated software platform for brands and media companies to create, distribute, analyze and monetize their content across all of their digital properties on web, mobile, and TV. Our customers include NBC, ABC, CBS and FOX affiliates, as well as top fashion brands, professional sports franchises and global organizations. Collectively, we reach nearly 80 million monthly users in the United States. The Company is publicly traded on the TSX Venture Exchange and trading under ticker “TLK.” Frankly is headquartered in San Francisco with major offices in New York. To learn more, please visit www.franklyinc.com or email press@franklyinc.com.
View source version on businesswire.com: http://www.businesswire.com/news/home/20160323005293/en/
Contacts:
Laura Sturaitis, 1-954-474-8833
