Benbria®, a leading provider of mobile messaging and guest engagement software, announced today that it has become the brand standard for A&W, the home of Canada's best tasting burger. The announcement means that all 856 A&W Canada restaurants will soon be operating the Loop® Kiosk “Guest Connect” Engagement solution from coast to coast.
The solution allows for restaurant guests to provide real-time information on the quality and service of their experience using a dedicated kiosk or via their personal mobile device. The feedback from the guest is immediately shown on a scoreboard within the restaurant - which management and employees use to gauge their performance based on key QSC-focused operational metrics. Currently, 50% of A&W corporate-owned and franchised stores in Canada operate the Loop® Kiosk “Guest Connect” Engagement solution.
“This is a pivotal point for our relationship with Benbria,” commented John Pigeon, Manager, GX Implementation with A&W Food Services of Canada Inc. “Benbria’s commitment and level of collaboration with our organization was a major factor in making this decision and has helped us to create a better conversation with our Guests about what they want from our restaurants and how we can best serve them.”
Over the past 3 years, A&W Canada has been using the Loop® Kiosk “Guest Connect” Engagement solution to provide customers with a medium to voice concerns and opinions on the experience. To date, more than 15% of A&W customers are using Loop® to provide valuable input, a rate that is fifteen times higher than standard industry metrics.
The importance A&W Canada places on continuously improving service quality is something the Benbria team values and has strived to support from both a product development and client care perspective. “A&W Canada has been a wonderful partner to work with and we are honoured to be their brand standard,” noted Andrea Baptiste, CEO of Benbria. “Their commitment to service quality and motivating team members to continuously improve their product and overall customer experience is something we admire and strive towards within our own business.”
About A&W Food Services of Canada, Inc.
A&W Food
Services of Canada Inc. (TSE: AW.UN), home of Canada's best tasting
burger, is the nation's second largest hamburger restaurant company with
856 locations coast-to-coast. A&W Food Services of Canada is 100 per
cent Canadian owned and is one of the strongest brand names in the
Canadian foodservice industry. A&W Restaurants feature famous
trade-marked menu items such as The Burger Family®, Chubby Chicken®, and
A&W Root Beer®. For more information, please visit http://www.aw.ca/.
About Benbria
Loop®, by Benbria Corporation, is a mobile
messaging and engagement solution that helps brands to enhance the
customer experience. Leveraging the customer’s preferred choice of
communications – texting, web chat, native app, email and kiosk – Loop®
allows customers to communicate directly with a brand to make requests,
resolve issues and share their experience before, during and after their
visit. Closing the loop through on-the-spot staff action helps brands to
improve customer satisfaction, save at-risk customers, increase revenue
and drive long-term loyalty. For more information, visit www.benbria.com.
Benbria, Loop, Get in the Loop, and Keep Us in the Loop are registered trademarks of Benbria Corporation. All other trademarks are the property of their respective owners.
View source version on businesswire.com: http://www.businesswire.com/news/home/20160406006175/en/
Contacts:
Media Contact:
James Geneau
jgeneau@benbria.com
