Strong/MDI Screen Systems (NYSE MKT: BTN), a leading manufacturer of high quality projection screens for global cinema chains and specialty markets such as theatres, events, theme parks, rental & staging as well as educational and worship facilities, is pleased to announce the appointment of Highway Marketing as the company’s representative for Texas, Oklahoma, Arkansas and Louisiana. The firm will be promoting Strong/MDI’s specialty projection screens, motorized systems and custom support structures for commercial applications.
Highway Marketing is an independent professional audio and video manufacturers’ representative firm composed of industry-recognized professionals. “We are pleased to have Highway Marketing as one of our partners as we continue to expand our sales channels in the North American Pro-A/V market. Their dedication to strong customer support has been the key to their success and we look forward to working together to provide high quality, state of the art screen solutions,” said Patrick Bouchard, Sales Manager, Specialty Screens for Strong/MDI.
This new partnership aims to reinforce customer support networks in the United States, where strong growth potential for custom screen products has prompted Strong/MDI to partner with reputable representative firms such as Highway Marketing.
“We are thrilled to be representing Strong/MDI screens in the Texas, Oklahoma, Arkansas, and Louisiana markets. Their very strong presence in the commercial movie theatre market will be key to entering the commercial audio video marketplace,” remarked Scott Baker, President of Highway Marketing. “Strong/MDI is an excellent fit for our company and we look forward to a long-lasting relationship.”
About Ballantyne Strong, Inc. (www.strong-world.com)
Ballantyne
Strong and its subsidiaries engage in diverse business activities
including the design, integration and installation of technology
solutions for a broad range of applications; development and delivery of
out-of-home messaging, advertising and communications; manufacturing of
projection screens; and providing managed services including monitoring
of networked equipment. The Company focuses on serving the cinema,
retail, financial, and government markets.
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Contacts:
Francois Barrette, 1-877-755-3795 #258
General
Manager
or
Ballantyne Strong, Inc.
Elise Stejskal,
402-829-9423
Investor Relations