To the people who create car commercials, horsepower and technology aren't always strong selling points. They're wonky, factual, bullet-pointy things that might persuade someone who's paused to pore over a newspaper ad, but in a 30-second TV spot? Boring. That's why commercials--the best ones, anyway--make lighting-fast emotional appeals. They... Fiat 124 Spider keeps the Viagra jokes coming because Italians
May 16, 2016 at 11:00 AM EDT
To the people who create car commercials, horsepower and technology aren't always strong selling points. They're wonky, factual, bullet-pointy things that might persuade someone who's paused to pore over a newspaper ad, but in a 30-second TV spot? Boring. That's why commercials--the best ones, anyway--make lighting-fast emotional appeals. They...
To the people who create car commercials, horsepower and technology aren't always strong selling points. They're wonky, factual, bullet-pointy things that might persuade someone who's paused to pore over a newspaper ad, but in a 30-second TV spot? Boring. That's why commercials--the best ones, anyway--make lighting-fast emotional appeals. They... 