FI Navigator and Celent Announce Release of Comprehensive Mobile Banking Benchmarking Research

FI Navigator and Celent announced the availability of “Mobile Banking Quantified: Comprehensive Benchmarks for US Vendors & Institutions,” the industry’s most comprehensive report detailing mobile banking offerings on the more than 6,000 U.S. financial institutions that offer mobile banking and nearly 50 vendor providers.

The report includes never-before-seen market research on financial institutions and technology providers. Leveraging FI Navigator’s mobile banking data and analytics module, along with Celent’s leading industry research methodologies, “Mobile Banking Quantified” provides unprecedented quantitative context on vendors’ and institutions’ mobile banking offerings and performance, with nearly three years of month-to-month historical data that includes:

• Vendor Analytics - market share, market share accretion, churn rates, customer utilization, customer satisfaction, client demographics, growth and other vendor performance measures;
• Institution Analytics - mobile adoption, customer utilization, customer satisfaction, vendor turnover, mobile feature provision and other insights into bank and credit union performance
• Analysis of the most salient insights and trends in the mobile banking market

“Being able to investigate the mobile activities at every bank in the country – not just the top 20, where many surveys focus – has been incredibly illuminating,” said Daniel Latimore, senior vice president of Celent’s Banking practice. “The vast majority of banks have ample opportunity to enhance their mobile offering, and this analysis can be invaluable in helping them decide which features to prioritize next.”

"Collaborating with Celent has allowed us to provide an unparalleled contextual analysis of the mobile banking marketplace,” said Steve Cotton, CEO and founder of FI Navigator. “The level of insights in Mobile Banking Quantified is truly revolutionary and provides technology providers and financial institutions alike with the most comprehensive view of their performance relative to their peers and the most up-to-date benchmarks of their respective performances.”

To learn more about the report, including how to request an excerpt showing the depth of analysis available, please visit http://discover.celent.com/FIN-Mobile.html. Additional insights are also available through a direct subscription to FI Navigator’s database.

About Celent

Celent is a research and advisory firm dedicated to helping financial institutions formulate comprehensive business and technology strategies. Celent publishes reports identifying trends and best practices in financial services technology and conducts consulting engagements for financial institutions looking to use technology to enhance existing business processes or launch new business strategies. With a team of internationally based analysts, Celent is uniquely positioned to offer strategic advice and market insights on a global basis. Celent is a member of the Oliver Wyman Group, which is part of Marsh & McLennan Companies [NYSE: MMC].

About FI Navigator

FI Navigator provides a web-based bank data and analytics platform for the banking vertical delivering institution-specific insights and industrywide research to FinTech providers and financial institutions. By integrating unstructured website data and conventional financial institution data, FI Navigator expands the depth of peer analytics and the breadth of market research to create vertical analytics on more than 13,000 financial institutions and their technology providers. The platform’s initial mobile banking data and analytics module provides unprecedented vertical intelligence on the more than 6,000 financial institutions with identified vendor providers. For more information, visit www.fi-navigator.com or follow the company on LinkedIn at www.linkedin.com/company/fi-navigator-corporation and Twitter @FINavigator.

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