The Cheesecake Factory Opens in Shanghai

The Cheesecake Factory®, known for its extensive menu, generous portions and legendary desserts, announced that on June 1, 2016 Hong Kong-based Maxim’s Caterers Limited opened the first The Cheesecake Factory in China under a licensing agreement with CCF China Operating Corporation, an affiliate of California-based The Cheesecake Factory Incorporated.

The new restaurant is located in Disneytown, the shopping, dining and entertainment district in Shanghai Disney Resort, and features The Cheesecake Factory’s distinctive décor that is as creative and imaginative as its extensive menu of more than 200 selections – handmade, in-house with fresh ingredients – and The Cheesecake Factory’s signature cheesecakes and desserts.

“We are so pleased to be opening our first Cheesecake Factory in China with Maxim’s,” said David Overton, Founder, Chairman and Chief Executive Officer of The Cheesecake Factory Incorporated. “China is an exciting new area of development for us and we are so pleased to be able to bring The Cheesecake Factory’s exceptional guest experience to Disneytown in Shanghai Disney Resort.”

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About The Cheesecake Factory Incorporated

The Cheesecake Factory Incorporated created the upscale casual dining segment in 1978 with the introduction of its namesake concept. The Company, through its subsidiaries, owns and operates 202 full-service, casual dining restaurants throughout the U.S.A. and Puerto Rico, including 189 restaurants under The Cheesecake Factory® mark; 12 restaurants under the Grand Lux Cafe® mark; and one restaurant under the RockSugar Pan Asian Kitchen® mark. Internationally, 12 The Cheesecake Factory® restaurants operate under licensing agreements. The Company’s bakery division operates two bakery production facilities, in Calabasas Hills, CA and Rocky Mount, NC, that produce quality cheesecakes and other baked products for its restaurants, international licensees and third-party bakery customers. In 2016, the Company was named to the FORTUNE Magazine “100 Best Companies to Work For®” list for the third consecutive year. To learn more about the Company, visit www.thecheesecakefactory.com.

FORTUNE and 100 Best Companies to Work For® are registered trademarks of Time Inc. and are used under license. From FORTUNE Magazine, March 15, 2015 ©2015 Time Inc. FORTUNE and Time Inc. are not affiliated with, and do not endorse products or services of, The Cheesecake Factory Incorporated.

Contacts:

Media
Murphy O’Brien Public Relations
Lisa Goldstein / Stephanie Senter / Jenny Loeb / Angela Ibarra
310-453-2539
cheesecake@murphyobrien.com
or
Investors
The Cheesecake Factory Incorporated
Stacy Feit
(818) 871-3000
investorrelations@thecheesecakefactory.com

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