AMC Theatres® (NYSE: AMC) is offering parent associations the opportunity to organize fundraising events through early movie screenings of the highly-anticipated summer comedy Bad Moms. Beginning Wednesday, July 27, two days before the movie’s official release, parent groups at 350 AMC locations in 78 markets can enjoy Bad Moms and raise money for their organizations.
Groups such as parent-teacher organizations and parents of youth sports teams can create fundraisers out of these early screenings by adding a donation per ticket onto the ticket price, which varies by location. Interested groups can contact AMC group sales at www.amctheatres.com/forget-the-bake-sale for more information. Tickets for all other Bad Moms opening weekend showtimes are available beginning June 27. For more information and to purchase tickets, guests can visit https://www.amctheatres.com/movies/bad-moms.
“Christina Applegate’s bake sale briefing sets up the hilarious Bad Moms trailer that has been viewed and shared more than 10 million times,” said Elizabeth Frank, executive vice president and chief content & programming officer, AMC Theatres. “With that kind of enthusiasm, we thought, ‘forget the bake sale! Let moms fundraise at the movies.’”
“Since STX Entertainment’s launch last year, we’ve partnered with AMC Theatres to promote movie-going in innovative ways,” said Adam Fogelson, chairman, motion picture group, STX Entertainment. “I’m excited AMC wanted to offer groups the opportunity to see Bad Moms early together, to laugh at the crazy that busy parents will find all too familiar, and to love the fantasy of breaking all the rules.”
About the Film
From STX Entertainment, Bad Moms is a highly anticipated comedy directed and written by Jon Lucas and Scott Moore. The film stars Mila Kunis, Kristen Bell, Kathryn Hahn with Jada Pinkett Smith and Christina Applegate.
Amy Mitchell has a seemingly perfect life – a great marriage, over-achieving kids, beautiful home and a career. However she's over-worked, over-committed and exhausted to the point that she's about to snap. Fed up, she joins forces with two other over-stressed moms on a quest to liberate themselves from conventional responsibilities – going on a wild binge of long-overdue freedom, fun and self-indulgence – putting them on a collision course with PTA Queen Bee Gwendolyn and her clique of devoted perfect moms.
About AMC Theatres
AMC Theatres® delivers distinctive and affordable movie-going experiences in 385 theatres with 5,380 screens located primarily in the United States. AMC has propelled innovation in the theatrical exhibition industry and continues today by delivering more comfort and convenience, enhanced food & beverage, greater engagement and loyalty, premium sight & sound, and targeted programming. AMC operates the most productive theatres in the country’s top markets, including No. 1 market share in the top three markets (NY, LA, Chicago) http://www.amctheatres.com
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Contacts:
Ryan Noonan, 913-213-2183
rnoonan@amctheatres.com
