Spirit Pins Ambitions for Further Airline Industry Disruption on Data-Driven Decision-Making and Forging Better Customer Relationships

Qubit, the pioneer in delivering data-first customer experience, today announced that it has been selected by Spirit Airlines to help drive greater customer understanding.

Spirit believes it can continue its astonishing growth story and retain its aggressive edge with a strategy based on data-driven decision-making. The partnership with Qubit will enable the ultra-low cost carrier to continue to disrupt the airline industry.

Bobby Schroeter, VP of consumer marketing at Spirit Airlines said: “We’ve always known that our customers choose to fly Spirit because we have the lowest price.

“Qubit’s platform and integrated solutions will help us to better understand who our customer is and their behaviors throughout the customer journey.”

Graham Cooke, founder and CEO of Qubit said: “At Qubit, our insights give you the best possible understanding of your customers and our platform allows you to access and action those insights fast. Our customers, such as Spirit Airlines, know such an approach gives them the edge in an era of commerce where consumers expect a hugely tailored experience and instant gratification.”

Additional resources:

www.qubit.com
http://www.spirit.com

About Qubit

Qubit is the pioneer in delivering data-first customer experiences.

Qubit offers the tools for businesses to deliver their big ideas. Our digital experience hub integrates analytics, data and experience management with the Visitor Cloud, a customer data platform connecting data across all your brand touchpoints through an elastic customer record.

Whether it’s creating highly targeted personalizations or acting on data science, we fuel innovation and ensure marketers are never held back by digital roadblocks.

Our infrastructure gives your engineering team the opportunity to extend the custom experiences they are already building, and then deliver these experiences at scale using multiple data sources.

Qubit has been recognized by Forrester as a leading digital customer experience delivery platform.

To date, we have received over $76 million in funding from Goldman Sachs, Accel, Sapphire Ventures, Balderton Capital and Salesforce Ventures.

About Spirit Airlines

Spirit Airlines (NASDAQ:SAVE) is committed to offering the lowest total price to the places we fly, on average much lower than other airlines, on average nearly 40% less*.

Our customers start with an unbundled, stripped-down Bare Fare™ and get Frill Control™ which allows them to pay only for the options they choose — like bags, seat assignments and refreshments — the things other airlines bake right into their ticket prices. We help people save money and travel more often, create new jobs and stimulate business growth in the communities we serve.

Our Fit Fleet is one of the youngest, most fuel-efficient in the U.S.

We operate more than 400 daily flights to more than 56 destinations in the U.S., Latin America and the Caribbean.

*U.S. Department of Transportation statistics

Contacts:

Qubit Media
George Barker, +44 7762 672687
Global Advocacy Manager
george@qubit.com

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