The Pet Business Planning Almanack (2017) is the ultimate planning tool for running a successful pet business. Packed with insight and knowledge of the pet industry, it is a comprehensive guide to marketing your business, whether it's through social media, public relations, events, trade shows and conferences, advertising or direct mail.
It includes listings of pet traditional, and unconventional holidays by date, week, and month; pet industry media and publications; pet-related trade shows, conferences and events; fashion weeks, pet industry organizations; and marketing. Also featured is the astrology section by Ellen Zucker, offering valuable cosmic insights tailored to the planets related to pets, marketing, business, and fashion.
The Pet Business Planning Almanack 2017 is in its fourth year of production, which has been expanded to include even more information. Traditional Holidays and observances have been added while the Unconventional Holiday section has been widely expanded to break down the holidays by date, week, and month. Pet Holidays have been increased and are separated by date, week, and month also. The Media / Publications section has grown to include top pet blogs. More Fashion Week listings are included. Plus, even more Pet Industry Organizations have been added.
AND - as if that wasn't enough - there are over four times the number of helpful marketing articles in this edition. It's our biggest and best yet!
Written by the incomparable Laurren Darr of the International Association of Pet Fashion Professionals and the fab Ellen Zucker, the Pet Business Almanack 2017 is an indispensable resource for anyone in the pet industry.
About International Association of Pet Fashion Professionals
The International Association of Pet Fashion Professionals is an organization created to inspire and educate pet fashion professionals worldwide through valuable educational, networking, and showcasing opportunities — all while elevating the visibility of the pet fashion industry overall.
International Association of Pet Fashion Professionals has members throughout the world including countries such as the United States, Canada, Guatemala, South Africa, India, Australia, United Kingdom, Russia, and Thailand. Members not only include pet fashion designers, but also pet fashion stylists, pet architects, pet housewares designers, pet groomers, pet models, pet media, pet industry public relations professionals, and pet bloggers to name a few.
They are creating stronger bonds and connections between pet parents and all different types of pets including dogs, cats, guinea pigs, pigs, horses, bearded dragons, and birds. The website is www.PetFashionProfessionals.com.
About Laurren Darr
In the fall of 2013, Darr combined her twenty-plus years of marketing experience and lifelong love of pet fashionology to launch the International Association of Pet Fashion Professionals. In her career, she's won over 40 marketing and advertising awards, been named a 'Woman to Watch' by Alliance for Women in Media, written the #1 best-selling book "Pet Fashion Almanac," and has been a finalist for Pet Industry Woman of the Year twice. She appears regularly in media to comment on pet fashion. She's a graduate of the Pet Product Design and Marketing program at FIT in NYC. Laurren's busy Chicago-area home is filled with her husband, son, and pug dog.
Contact
Laurren Darr
***@leftpawpress.com
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