Manchester United and Mlily in Global Partnership

Manchester United (NYSE:MANU) is today announcing a global partnership with Mlily (SH.603313). The agreement heralds United’s first ever Official Mattress and Pillow Partner.

The five-year deal will see Mlily support United in helping the sleep and recovery of players.

As quality of sleep and rest are key to a player’s preparations, Mlily will work with staff at the Aon Training Complex, where Mlily mattresses will also be used in the Complex’s existing sleeping pods.

Mlily is highly experienced in producing and distributing mattresses and pillows, serving worldwide retail partners for many years. The company is a world leader in producing memory foam and other speciality foams, from which its mattresses are made.

The company believes the partnership will strengthen the brand and enhance further its recognition. Mlily’s brand is also visible on league matchdays at Old Trafford, featuring on United’s digital perimeter boards.

Manchester United Group Managing Director Richard Arnold comments:

“Mlily has an established track record of producing a high quality product. We want to make the best use of the latest technology and expertise that can help our team, which in this case is the sleep and recovery of players.

“A global partnership with us will certainly help Mlily achieve its global ambitions and bring a high quality product to our worldwide family of fans. We look forward to working together.”

James Ni, founder of Mlily, comments:

“We have been active in multiple channels of the bedding industry for several years. Our experience along with our commitment to producing high quality mattresses and pillows has resulted in stress free sleep and healthier lives for customers. These results are now available to Manchester United’s players and will find a wider audience due to our global partnership.”

ENDS

About Manchester United

Manchester United is one of the most popular and successful sports teams in the world, playing one of the most popular spectator sports on Earth. Through our 138-year heritage we have won 64 trophies, enabling us to develop the world’s leading sports brand and a global community of 659 million followers. Our large, passionate community provides Manchester United with a worldwide platform to generate significant revenue from multiple sources, including sponsorship, merchandising, product licensing, new media & mobile, broadcasting and match day.

About Mlily

Mlily, the leading mattress and pillow brand of Shanghai-based Healthcare Ltd. Co, has been committed to bringing its customers a comfortable sleep experience for 15 years. The product is manufactured in 2 state-of-the-art locations in Jiangsu, China along with the company’s research and development testing laboratories and distribution facilities. A 3rd manufacturing facility was opened in in Serbia in 2015. MLILY mattresses and pillows are exported to countries worldwide including Australia, Canada, France, Japan, Malaysia, United Kingdom, and the United States. Visit www.mlily.com

Contacts:

Enquiries:
Manchester United Ltd
Asmar Chaudhry, +44 (0) 161 868 8427
asmar.chaudhry@manutd.co.uk

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