UPDATE 1-Startup Trov aims to disrupt insurance with swipe of an app
November 22, 2016 at 11:13 AM EST
Nov 21 (Reuters) - The on-demand economy, which uses smartphone technology to immediately fill consumer needs, has changed the way people order food, a car, or a place to stay. Now, technology startups are targeting the next business frontier - insurance - offering coverage with the swipe of an app.