H&M; YouTube
Christmas ads are becoming as much of a British cultural export as the Super Bowl is in the US, according to YouTube.
Globally, the most popular Christmas ad this year came from British department store John Lewis, which has become a brand synonymous with festive marketing.
In fact, six of the top 10 Christmas ads watched on YouTube were for British companies, or global ads, made by a British ad agency. (Adam&EveDDB created three of the spots in the top 10).
"The excitement, buzz and creativity around Christmas adverts shows that this 'ads as entertainment' moment is quickly becoming a great British cultural export, much like America's Superbowl," David Black, managing director of branding at Google UK, said in a statement: "Not only are users around the world turning to YouTube to watch and engage with the ads, but more and more brands are tapping into this opportunity to share emotional stories."
Scroll down to see the global top 10 most popular Christmas ads of 2016 ↓↓↓
Methodology: This ranking was based on an algorithm that includes paid views, organic views, and how much of a video people watched. YouTube applied a filter to capture the ads referring to Christmas.
10. Heathrow Airport — "Coming Home for Christmas" (4.3 million views). The tale of two elderly teddy bears making their way through the airport to be reunited with their family.Youtube Embed:
http://www.youtube.com/embed/oq1r_M5a6uI
Width: 560px
Height: 315px
9. Temptations — "Keep Them Busy" (5.1 million views). An Adam&EveDDB-created spot showing cats wreaking havoc on a room filled with holiday decorations.
Youtube Embed:
http://www.youtube.com/embed/lGiTQ-LdUos
Width: 560px
Height: 315px
8. H&M — "Come Together" (6.8 million). A Wes Anderson-directed spot, starring Adrien Brody as a train conductor who saves Christmas for the despondent passengers on their delayed journey.
Youtube Embed:
http://www.youtube.com/embed/VDinoNRC49c
Width: 560px
Height: 315px
7. Marks & Spencer — "Christmas With Love From Mrs Claus" (7.3 million views). Mrs Claus goes on a mission to find a little boy the perfect gift for his sister.
Youtube Embed:
http://www.youtube.com/embed/V5QPXhStb5I
Width: 560px
Height: 315px
6. Apple — "Frankie's Holiday" (7.4 million views). Frankenstein's monster befriends a little girl who gives him a chance and joins in on a rendition of "(There's No Place Like) Home For The Holidays."
Youtube Embed:
http://www.youtube.com/embed/aFPcsYGriEs
Width: 560px
Height: 315px
See the rest of the story at Business Insider
See Also:
- This is Amazon's grocery store of the future: no cashiers, no registers, and no lines
- Stephen Hawking: 'This is the most dangerous time for our planet'
- This investment bank presentation breaks down the complicated digital ad industry in 2016
SEE ALSO: The 5 most-liked holiday TV ads of 2016
