Ardence, Inc., a Citrix company, a leader in real-time embedded software platforms for managed device control, is pleased to announce the addition of Rathsburg Associates, Inc. as Midwest Sales Representatives for Ardence embedded Software products.
Rathsburg Associates, Inc. a leading representative in the OEM electronics market, has over 50 highly trained representatives in 15 states, providing professional service and support to the Automotive, Industrial, Medical, Testing & Simulation, Telecom, Data Acquisition and Transportation industries.
“Rathsburg Associates is intimately familiar with the embedded hardware market; their wide representation and skilled technical support provides a tremendous opportunity to increase the Ardence presence, and provide high levels of service and support. This is a win for our customers, Rathsburg and Ardence,” said Stephen M. Woodard, Ardence VP and Product Line Executive for Embedded Products.
Greg Rathsburg, President and Chairman of Rathsburg Associates, comments, “We are excited to join forces with Ardence. The addition of real-time software platforms to our product line enables us to provide complete, high value solutions to our embedded device customers. This further enhances our solutions capabilities and expands our position within the embedded OEM market.”
About Rathsburg Associates, Inc.: Rathsburg Associates, Inc. is a leading Manufacturer's Representative of electronic components in the Upper Midwest area of the United States. One of the largest and most professional firms of its kind in the industry, the company's hallmark is to provide world class sales service that is above and beyond the norm provided by others in the industry. This world class performance is produced by their continuing commitment to excellence, by employing degreed and highly trained Sales People and by utilizing state of the art communication equipment and infrastructure.
Rathsburg's product line portfolio is tailored to provide a limited group of the highest quality, blue chip suppliers of electronic components and assemblies to the OEM customer base in the North Central portion of the United States. The market segments that they serve range from Industrial to Medical and Telecom to Transportation; channels covered are direct, industrial distribution and VAR/VAD.
Rathsburg Associates has been in business for over fifty years and is now in their second generation of family ownership and management.
About Ardence, a Citrix Company:
Ardence develops real-time software platforms for the embedded world. The Ardence Embedded OEM Development Platform delivers market-leading operating system control capabilities that enable OEMs to increase system performance, device configuration and management. The Ardence product portfolio encompasses RTX®, the leading solution to provide hard real-time performance to the Microsoft Windows® operating system on single and multicore architectures, ReadyOn® and Select® to manage and minimize boot-up time of the Windows operating system while eliminating the need to shutdown the computer before turning off power first.
About Citrix
Citrix Systems, Inc. (Nasdaq:CTXS) is the global leader and the most trusted name in application delivery infrastructure. More than 180,000 organizations worldwide rely on Citrix to deliver any application to users anywhere with the best performance, highest security and lowest cost. Citrix customers include 100% of the Fortune 100 companies and 98% of the Fortune Global 500, as well as hundreds of thousands of small businesses and prosumers. Citrix has approximately 6,200 channel and alliance partners in more than 100 countries.
Citrix®, Ardence® and RTX® are trademarks of Citrix Systems, Inc. and/or one or more of its subsidiaries, and may be registered in the U.S. Patent and Trademark Office and in other countries. All other trademarks and registered trademarks are property of their respective owners.
Contacts:
Todd Truex, 781-693-6256
todd.truex@citrix.com
