ETF Deathwatch for January 2017: To "The" or not to "The" By: TalkMarkets January 31, 2017 at 07:27 AM EST Making the word "The" part of an ETF’s name appears to be a new marketing trend—one that hasn’t proven to be successful. Read More >> Related Stocks: Columbia Sustainable Global Equ Columbia Sustainable International ETF Columbia Sustainable U.S. Equity ETF DB Crude Oil -1X ETN Powershares ETFMG Video Game Tech ETF Etracs 2X Bus Dev Series B IQ Hedge Market Neutral Tracker ETF Purefunds Drone Economy Strategy ETF RJN Elements Fund S&P Tech Hardware Et SPDR