Sleep Number and Vikings Announce 10-Year Partnership Focused on Sleep Science and Performance

The Minnesota Vikings and Minnesota-based Sleep Number announced today a 10-year partnership naming Sleep Number the team’s “Official Sleep + Wellness Partner.”

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As the “Official Sleep + Wellness Partner,” Sleep Number will provide individualized sleep-and-performance plans for Vikings players, coaches and staff. And since sleep is training, players received Sleep Number pillows this week. (Photo: Minnesota Vikings)

“We strongly believe in evaluating the importance of sleep and the benefits of appropriate and healthy sleep, particularly as it relates to successful human performance,” said Vikings Chief Operating Officer Kevin Warren. “Sleep Number, led by their dynamic CEO Shelly Ibach, is a Minnesota-based company with a national brand presence and a recognized sleep innovation leader. This partnership has the potential to expand with unique elements for our football team operations in the future.”

As the exclusive “Official Sleep + Wellness Partner,” Sleep Number will provide individualized sleep-and-performance plans for Vikings players, coaches and staff. In addition, the Sleep Number brand will be integrated across a variety of team platforms, including the Vikings app, loyalty program, U.S. Bank Stadium/Vikings game day signage, Vikings game day broadcast media and community events.

“As a company founded on sleep science and innovation, we know that quality sleep has a profound effect on wellness, performance and recovery,” said Shelly Ibach, president and CEO of Sleep Number. “We look forward to integrating sleep technology into the Vikings brand, and strengthening the team’s competitive advantage – both on and off the field.”

In separate agreements, Sleep Number has also partnered with current Vikings C Pat Elflein, CB Terence Newman and S Harrison Smith for the 2017 season to identify opportunities for improved sleep and performance. The three players are benefitting from the Sleep Number® smart bed’s effortless, adjustable firmness and gaining insights from SleepIQ® technology.

About Select Comfort Corporation
Thirty years ago, Sleep Number transformed the mattress industry with the idea that ‘one size does not fit all’ when it comes to sleep. Today, the company is the leader in sleep innovation and ranked “Highest in Customer Satisfaction with Mattresses” by J.D. Power in 2015 and 2016. As the pioneer in biometric sleep tracking and adjustability, Sleep Number is proving the connection between quality sleep and health and wellbeing. Dedicated to individualizing sleep experiences, the company’s 4,000 employees are improving lives with innovative sleep solutions. To find better quality sleep visit one of the 550 Sleep Number® stores located in 49 states or SleepNumber.com. For additional information, visit our newsroom and investor relations site.

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