Engaging Gen Z Early
February 27, 2018 at 08:00 AM EST
Gen Z. Have you heard of them? It is certainly not too early to think about engaging them in your business. Who is Gen Z? They are the youngest generation, born after the highly talked about and sought after Millennials. While there is some discrepancy as to when the earliest Gen Zs were born, most consistently agree that they were born in 2000 or later. In other words, the eldest members of Gen Z are teenagers and are entering college. While many have jobs already, they will soon be joining the full-time workforce. This generation makes up over one quarter of the U.S. population, and by 2020 it is estimated that Gen Z will account for 40 percent of all consumers.