Procter & Gamble Resolves Crest® Whitestrips Patent Infringement Dispute with Ranir

The Procter & Gamble Company announced that it has resolved its patent infringement dispute with Ranir, LLC regarding Ranir’s tooth whitening strip products in the United States and Canada. This dispute was based on P&G’s significant patent portfolio relating to tooth whitening, including patents that had been previously litigated and an extensive portfolio of newer patents also relating to tooth whitening technology and strips. As part of the settlement, Ranir acquired rights to P&G patents under commercial terms that are confidential.

This resolution is yet another instance of P&G’s successful enforcement of the intellectual property that protects its trusted Crest® Whitestrips brand. The innovations behind Crest® Whitestrips have propelled the brand as the leader in the whitening strips category, and P&G will continue to protect and enforce its intellectual property.

About Procter & Gamble

P&G serves consumers around the world with one of the strongest portfolios of trusted, quality, leadership brands, including Always®, Ambi Pur®, Ariel®, Bounty®, Charmin®, Crest®, Dawn®, Downy®, Fairy®, Febreze®, Gain®, Gillette®, Head & Shoulders®, Lenor®, Olay®, Oral-B®, Pampers®, Pantene®, SK-II®, Tide®, Vicks®, and Whisper®. The P&G community includes operations in approximately 70 countries worldwide. Please visit http://www.pg.com for the latest news and information about P&G and its brands.

Contacts:

Media:
P&G Health Care Communications
Velvet Gogol Bennett, (513) 634-5576
gogolbennett.vc@pg.com

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