The New York Times Company today announced it now has over 400,000 standalone subscribers to The New York Times Crossword, doubling the number of subscribers in just two years.
A subscription to The New York Times Crossword gives users access to the daily puzzle online and in its iPhone, iPad, and Android apps, as well as access to all puzzles in its archive, including acrostics and variety puzzles. As part of the “Play Anywhere” feature, Crossword subscribers can continue playing the same puzzle across different devices and on the web on NYTimes.com at any time.
"The New York Times Crossword has been featuring great puzzles by constructors for over 75 years. In the last two years we've focused on highlighting the daily delights and aha moments of the puzzle to a broader audience," said Eric C. von Coelln, Executive Director, Puzzles. “With the introduction of the bite-size 5x5 Mini puzzle, launching an Android-native solving experience alongside our iOS and web offerings, and by focusing on helping users learn to solve, the puzzle has become the daily ritual for millions of solvers."
The New York Times Crossword attracts more than two million solvers to the digital puzzles each month. In 2014, The Times launched the 5x5 Mini puzzle, followed by the launch of the 9x9 Mini puzzle in its iOS and Android apps, both serving as stepping stones to the daily puzzle.
The Times continues to introduce new audiences to Crosswords and is constantly looking for new opportunities to provide solvers with meaningful gaming experiences that add to the value of their subscription. In early May, The Times introduced “Spelling Bee,” a new daily word puzzle game that asks players to spell words from a collection of letters that are placed in a "hive"-like formation, available to Crossword & All Access subscribers.
About The New York Times Company
The New York Times Company is a global media organization dedicated to enhancing society by creating, collecting and distributing high-quality news and information. The Company includes The New York Times, NYTimes.com and related properties. It is known globally for excellence in its journalism, and innovation in its print and digital storytelling and its business model. Follow news about the company at @NYTimesPR.
View source version on businesswire.com: https://www.businesswire.com/news/home/20180604005907/en/
Contacts:
Jordan Cohen
jordan.cohen@nytimes.com
