P&G stops using badger hair in Art of Shaving brushes after PETA sounds alarm over industry abuses
September 19, 2018 at 13:42 PM EDT
P&G said its shaving subsidiary will immediately stop buying the hair and sell off its existing inventory, which ranges in price from $30 for an entry-level brush to $250 for its Silvertip Engraved brush. Most of the world's badger hair used in shaving, makeup and paint brushes originates from mainland China where the animal doesn't have the same protections as in North America and most of Europe.