James Hardie Building Products (NYSE:JHX), America’s #1 brand of siding, announces the launch of HardieWrap™ weather barrier at the International Builders’ Show in Orlando, Florida, February 13-16, 2008.
James Hardie pioneered a superior siding technology with HardiePlank™lap siding, the first layer of defense in weather protection. Now, James Hardie redefines housewrap with an innovative, higher performing water resistive barrier that provides a superior second layer of defense. Using a proprietary MicroTech™ Coating, HardieWrap weather barrier prevents water from entering the home, while allowing the home to dry out and breathe. HardieWrap also has greater air resistance and tear resistance, thus providing builders with A Better Way to Build™.
“With the introduction of HardieWrap weather barrier, James Hardie has leveraged its expertise in building science to create a total weather protection solution,” said Rusty Pittman, Business Development Manager. “HardiePlank lap siding, together with the HardieWrap weather barrier, will provide builders and homeowners with a home that is beautiful and durable on the outside, and better protected on the inside.”
When used in conjunction with James Hardie fiber-cement siding products, the HardieWrap weather barrier solution provides a home with a complete, more advanced weather-resistant building envelope to maximize protection against the elements. The complete HardieWrap weather barrier solution includes HardieWrap weather barrier, HardieWrap™ Flashing, HardieWrap™ Flex Flashing and HardieWrap™Seam Tape. HardieWrap flashings use an advanced technology providing a more reliable seal.
HardieWrap weather barrier will be available in Georgia, North and South Carolina, with additional regions to follow later in the year.
For more information about HardieWrap weather barrier, including availability and pricing, call 866-4-HARDIE or visit www.hardiewrap.com. For more information about how James Hardie products can contribute to more efficient, healthier projects with their fire, insect and moisture-resistance, recycled content and overall contribution toward green programs, visit www.jameshardie.com.
About James Hardie:
James Hardie Building Products (NYSE:JHX) is committed to helping builders by providing innovative solutions that ultimately increase home value. As the world’s leading manufacturer of fiber-cement building materials, James Hardie has been manufacturing cement-based building products for more than 100 years. It introduced fiber-cement products to the U.S. in the early 90s as a durable, low-maintenance alternative to wood and vinyl. Due to their resistance to wind, fire, impact and flood, James Hardie products also have been specified for homes in hurricane and wildfire-prone areas throughout the U.S. Currently installed on over four million homes, James Hardie products have earned a favorable reputation within the industry and have contributed toward some of the country’s highest rated Green program projects.
Contacts:
Denese Bottrell, 949-235-7026
deneseb@jameshardie.com
