Sybase 365, a subsidiary of Sybase, Inc. (NYSE:SY), the global leader in mobile messaging services, today announced a partnership with Opal Telecom - the B2B arm of The Carphone Warehouse Group - Europe’s largest independent mobile retailer and one of the UK’s leading telecom providers. Under the agreement, Sybase 365 will deliver a wide range of enterprise messaging services and mobile data products to Opal Telecom for integration into their portfolio.
“Opal offer a broad range of communication products and services to organizations in areas including retail, travel, media, call centers and credit control,” said Paul Lawton, CEO of Opal Telecom. “Many of these customers have international operations or ambitions and Sybase 365’s global messaging reach and local presence, as well as its direct connections and relationships with global operators, make it the ideal partner for us.”
Messaging is being used more and more as a means for building and maintaining strong links with customers; for example, informing customers of special offers, timely alerts when contracts are due for renewal, and even helping them to choose new contracts.
“Although messaging is still very much in the early adopter phase within the enterprise space, it is gaining momentum daily,” continues Paul Lawton. “As a leader in the UK communications market, it is important for us to work with an ‘enterprise partner’ and not just a mobile aggregator.”
“Messaging is evolving, becoming more about the application and delivery of business communications tools to customers, and we’re pleased to be working alongside Opal Telecom and The Carphone Warehouse Group to address this challenge,” said Howard Stevens, senior vice president, international operations of Sybase 365. “Having built up a wealth of expertise in the financial sector, where secured solutions are a prerequisite, we are well placed to help forward thinking companies use mobile messaging to realize real business benefits.”
The Carphone Warehouse Group itself extensively uses Sybase 365™ messaging services as a communication tool across ten major European countries, as well as in the United States.
Visit Sybase 365 during the Mobile World Congress in Barcelona, Spain,February 11-14, 2008 in Hall 2, Booth 2A19
About Sybase 365
Sybase 365, a subsidiary of Sybase, Inc. (NYSE:SY), is the global leader in mobile messaging interoperability, the delivery and settlement of SMS and MMS content, mobile commerce and enterprise-class messaging services. Processing more than 100 billion messages per year, Sybase 365 reaches more than 700 mobile operators and 2.4 billion subscribers around the world. For more information, visit: www.sybase.com/365.
Sybase and Sybase 365 are trademarks of Sybase, Inc. All other company and product names mentioned may be trademarks of the respective companies with which they are associated.
Special Note: Statements concerning Sybase 365’s future prospects, products and business relationships are forward-looking statements that involve a number of uncertainties and risks and cannot be guaranteed. Factors that could ultimately affect such statements are detailed from time to time in the Sybase, Inc. consolidated Securities and Exchange Commission filings, including but not limited to its annual report on Form 10-K and its quarterly reports on Form 10-Q (copies of which can be viewed on the Company's web site).
Contacts:
Laura Mayhew, 703-961-2209
laura.mayhew@sybase.com
or
Citigate
Cunningham for Sybase 365
Rosemary Miller, 415-618-8720
rmiller@citigatecunningham.com
