Today’s versatile palettes of blues, greens, and browns, encompass colors inspired by the earth, sea and sky along with metallics and brights to add “pop” and excitement. Steadily gaining popularity in recent years, homeowners are taking this trend a step further by extending it to the type of paint they choose.
“Environmentally friendly low-VOC paints are popular for a variety of reasons, most notably because they lack odor. This allows consumers to put recently painted rooms back into use almost immediately after being painted,” Debbie Zimmer, paint and color expert with the Rohm and Haas Paint Quality Institute says. “Another added benefit according to health and environmental authorities is that low-VOC paints are not considered hazardous waste, so consumers can take pride in knowing that they are not impacting the environment when disposing of leftover paints."
With the spring painting season just around the corner, Zimmer offers three fresh ideas to help bring the outdoors inside.
Accent on Nature
Just as in nature, nothing looks more refreshing than a muted landscape punctuated with an unexpected burst of color. For inspiration, look to your backyard. A ripe tomato still on the vine, a bright yellow sunflower swaying in the breeze, even a blazing sunset, can offer inspiration for an eye-catching color scheme.
True Blue
Blue, in all its tints and hues, has long been a favorite. In previous seasons’ trends, blue has been confined to the bedroom and bath. However, since blue is so prevalent in nature, it is now one of the important colors in home décor. The latest clear, true blues are being used through the house, both as an accent color and as a color scheme anchor. Blue’s popularity is extending to other colors as well, particularly with the emerging popularity of blue-based greens. The most modern greens take their inspiration from moss, pine and the lush vegetation of the rainforest.
Down to Earth
Deep, dark chocolate brown, a popular color in recent season, will continue to factor into the earth tone palette. However, lighter tints such as beige, tan and other desert-toned hues offer a fresher take on the trend. They are an especially good choice for those that are color-shy and ideally suited to pair with a bright-colored accent wall or metallic trim.
Editor’s note: Download hi-res downloadable images that accompany the release.
About The Rohm and Haas Paint Quality Institutesm
The Rohm and Haas Paint Quality Institutesm, based in Spring House, Pa., was formed by the Rohm and Haas Company, a worldwide producer of specialty materials, in 1989 with a charter of independence and objectivity to educate painters everywhere on the advantages of using high quality paint, as well as to inspire them with information on innovative ways to use paint and decorating and color trends. Visit the Paint Quality Institute Web site at www.paintquality.com.
About Rohm and Haas Company
Leading the way since 1909, Rohm and Haas Company (NYSE:ROH) is a global pioneer in the creation and development of innovative technologies and solutions for the specialty materials industry. The company’s technologies are found in a wide range of industries including: Building and Construction, Electronics and Electronic Devices, Household Goods and Personal Care, Packaging and Paper, Transportation, Pharmaceutical and Medical, Water, Food and Food Related, and Industrial Process. Innovative Rohm and Haas technologies and solutions help to improve life every day, around the world. Based in Philadelphia, PA, the company generated annual sales of approximately $8.9 billion in 2007. Visit www.rohmhaas.com for more information. imagine the possibilities™
Contacts:
Deborah Zimmer
Phone: +1 215-619-1407
E-mail:
dzimmer@rohmhaas.com
