Leader in Packaged Meats Industry, Land O'Frost Implements Discovery by IRM(TM) Business Intelligence Tool

Land O’Frost of Lansing, IL, has chosen industry champion Discovery by IRM™ to serve as its new Business Intelligence solution.

Founded in 1958 by Antoon Van Eekeren, Land O’Frost celebrates its 50th anniversary this year, under the guidance of third-generation family owners. Land O'Frost is the third best-selling brand of luncheon meats in the United States which consumers everywhere associate with “great taste and the highest quality.”

With an impressive line of great-tasting lunchmeats that includes DeliShaved® and the Taste Escapes® brands, along with household favorites like its Premium® one-pound varieties, Land O’Frost currently ships millions of packages of luncheon meats each week to the largest grocery and mass merchandising chains across the country. In addition, the company provides a wide variety of products in prepackaged, diced and log formats for restaurant, industrial and institutional customers.

Land O’Frost continues to advance in product development and cutting-edge food technologies. As business thrives and operations grow, successful organizations like Land O’Frost choose to invest in the strategic value provided by IRM Corporation’s business intelligence solutions. IRM’s technology is geared toward one specific end: to take static business data and turn it into actionable business intelligence.

“Our goal as a company has always been to stay a step ahead of the market… in quality products, processing technology and food safety,” said David Van Eekeren, Executive Vice President for Land O’Frost. “We were seeking a way to optimize our data through a comprehensive business intelligence solution, and IRM’s Discovery System addresses our needs… portable, easy-to-use, quick implementation and no long-term contracts.”

Currently used by nearly 200 Food & Beverage manufacturers and distributors, IRM’s flagship Discovery™ system is the leading innovator in Business Intelligence (BI), forecasting, promotion management and analytics. Its success and widespread implementation is regularly attributed to the fact that it is powerful, but fast to implement, and easy to use. Moreover, it illuminates positive trends and potential challenges that enable managers not only to act, but also to act fast.

ABOUT IRM CORPORATION

IRM provides both on-demand and on-premise business intelligence, forecasting and trade promotion management solutions to manufacturers, distributors and brokers in the food, beverage, and CPG industry -- all delivered in a Software-as-a-Service (SaaS) model. For additional information, please contact Belinda Rueffer at 972-715-4071, or visit www.irmcorporation.com.

ABOUT LAND O’FROST

Headquartered in Lansing, IL, Land O’Frost is a category leader in sales and one of the most respected lunchmeat suppliers in the country. The company operates three facilities: Landing, Illinois, Searcy, Arkansas, and Hendersonville, Kentucky. For additional information, please visit www.landofrost.com.