Belk Charity Sale on May 3 Benefits Local Charities and Schools

Belks Charity Sale on May 3, 2008 will once again benefit local charities, schools and nonprofit organizations throughout the companys 16-state market area. The four-hour in-store shopping event provides an outstanding fundraising opportunity for participating organizations and a chance for customers to support worthwhile charities and take advantage of special discounts on purchases made during the event.

In return for a $5 donation, customers receive a ticket admitting them to the Charity Sale on May 3 from 6 to 10 a.m. and entitling them to merchandise discounts ranging from 20 to 50 percent on purchases throughout the store (excluding cosmetics and fragrances). Customers also receive $5 off their first purchase of $5 or more at the event, and Belk cardholders will receive double points for card purchases.

Participating local charities will sell the Charity Sale tickets in advance of the event and the proceeds from each $5 ticket will be retained by the charity. Tickets may also be purchased at the store beginning Friday, February 15, with all donations divided among the participating charities and schools. There is no limit to the number of tickets charities can sell, and no limit to the amount of money that can be raised. Belk provides tickets and collateral material at no cost to the participating nonprofit organizations.

In addition, participating customers can register to win one of four $1,000 Belk shopping sprees, and all participating charities and schools will automatically be registered to win a $1,000 donation (a total of four will be awarded).

Charity representatives interested in taking part in this one-of-a-kind fundraising event should contact their local Belk store manager for more information. In order to participate in the Belk Charity Sale, organizations must have an IRS 501(c)(3) designation.

About Belk, Inc.

Charlotte, N.C.-based Belk, Inc. www.belk.com is the nations largest privately owned department store company with 303 stores in 16 Southern states. The company was founded in 1888 by William Henry Belk in Monroe, N.C., and is in the third generation of Belk family leadership.

Contacts:

Panorama Public Relations
Jessica Williams, 205-328-9334, ext. 109
or

Kelly Griffin, 205-328-9334, ext. 3

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