Winners of Joint Food Lion/Coca-Cola Scholarship Sweepstakes Announced AT CIAA Tournament

Reniki Cumbo of Fayetteville, N.C., was the Grand Prize winner of a $20,000 scholarship during halftime of the Central Intercollegiate Athletic Association (CIAA) men’s championship game held in Charlotte, N.C., on Saturday, March 1.

Cumbo was one of 11 finalists who participated in the Food Lion/Coca-Cola Scholarship Sweepstakes, an in-store promotion held in January, earning finalists a VIP trip to the CIAA Tournament and a chance to win up to $35,000 in CIAA scholarships. Food Lion and Coca-Cola hosted the finalists during the CIAA tournament weekend and invited all 11 to center court to select a winner.

First Prize winner of a $10,000 scholarship was Melvin C. Brimfield of Columbia, S.C., and Runner-Up Prize winner for a $5,000 scholarship was Marchell Green from Richmond, Va.

To pick a winner, finalists selected a numbered basketball and actress Jurnee Smollett from the recent movie “The Great Debaters” randomly selected one Grand Prize, First Prize and Runner-Up Prize winner by drawing three MVP cards—Food Lion’s loyalty card—with corresponding numbers to the basketballs.

Other finalists were as follows:

Food Lion has been an Official Corporate Partner of the CIAA for 15 years. Through this relationship, Food Lion has provided scholarships to deserving students at historically black colleges and universities. Food Lion also is the title sponsor of the Food Lion CIAA Women’s Basketball Tournament and the exclusive food retail sponsor at all CIAA events.

Food Lion LLC is a subsidiary of Brussels-based Delhaize Group (NYSE: DEG). Food Lion LLC operates approximately 1,300 supermarkets, either directly or through affiliated entities, under the names of Food Lion, Bloom, Bottom Dollar Food, Harveys and Reid’s. These stores meet local customer needs and preferences for the freshest and best quality products. Food Lion LLC employs approximately 73,000 associates in 11 Southeastern and Mid-Atlantic states.