Real Image Media Technologies, the exclusive reseller for Avid in the country, today announced that India’s pioneering multimedia group, United Television (UTV), has chosen the Avid Unity ISIS solution for its Business news channel – UTVi.
After extensive planning between the technical teams of UTV and Real Image, a customized solution was worked out for the channel, and within a record installation time of two months, UTVi was launched at midnight on 26 April 2008. The channel boasts multiple Avid Interplay systems, Avid Media Composer Adrenaline systems, Avid Newscuters, iNews Journalist stations and an Avid DS Nitris system all running off the Avid Unity ISIS solutions. These solutions will offer enhanced productivity and efficiency for UTV through centralized management of media and database resources, universal desktop access to media, future-proof scalability for increased media growth and reduced infrastructure costs, by consolidating its Avid Unity ISIS and Interplay in a single centralized location.
“UTVi will be India’s most powerful, interactive news and information network. Choosing the right media technology partner was a strategic decision for us. We will connect real time news through multiple platforms like television, web and mobile. We are pleased that in Avid we have a technology partner to support our aspirations to offer a differentiated product in today’s highly competitive media market,” said Mr. Jagjit Siyan, Head Operations & Traffic, UTV News Ltd.
Speaking on the association, Raja Enok, Chief Marketing Officer of Real Image, said, “It was very motivating to work with the highly skilled UTV team to develop a solution for the specific needs of UTVi. Their adeptness with the Avid product range enabled us to deliver the best mix of products for the channel.”
Mr. Siyan’s comprehensive knowledge of the domain, and experience garnered in working on several prestigious Broadcast projects has helped him achieve an engineering marvel with UTVi. It involved enormous amounts of schematic visualizing, planning and detailing combined with multitasking ability of managing round the clock installations at multiple locations and synchronizing complex systems within a few months!
In a remarkably short span of 4 months, all the Equipment was ordered, landed, installed and commissioned for Broadcasting. This included Equipment for 3 state of the art studios (2 in Mumbai, 1 in Delhi) the NRCS and all the various peripheral equipment required to start up a 24X7 TV Station (including Generators/UPS for Power Backups!) This also includes all Graphics, Wire Services and various financial data integration.
UTV currently broadcasts four satellite television channels: Bindass, Bindass movies, UTV movies and World Movies. UTV is building its network for UTVi around the unique Avid Unity ISIS system.
Real Image Media Technologies Pvt. Ltd.
Real Image Media Technologies is a company with a focus on digital entertainment technology in the film, video and audio industries. The company was instrumental in the introduction of computer-based digital non-linear editing and digital cinema sound with its alliance with Avid Technology Inc. and DTS, Inc. respectively. It has successfully implemented large scale Avid solutions for several key broadcasters in India and is the unchallenged market leader in the broadcast arena.
Real Image’s expertise in the technology arena, coupled with its strong marketing skills and international presence has helped it explore several unique opportunities in markets worldwide though its recent initiatives, Qube Cinema and QMedia.
About UTVi
UTVi is an English Business News Channel launched by the Promoter group of India’s leading Media & Entertainment Company, UTV. The channel is targeted at the growing business aspirations of a Young India. The programming of the channel will de-jargonize the financial markets.
UTVi has a strategic content tie-up with Disney-ABC International Television (Asia Pacific), the international TV distribution arm of The Walt Disney Company, for ABC News programming and services. This collaboration offers UTVi audiences a global perspective and international programming.
Built on exhaustive consumer insights and understanding with an aim to grow the market for business news and information in India, as it is growing globally.
Contact:
| Real Image Media Technologies |
| 7 B, Third Street, Balajinagar |
| Royapettah, Chennai 600014 |
| India |
Contacts:
Aarathi Edward, 818-392-8155
aarathi@realimage.com
