LifeLock Partners with Tennessee Dental Association

According to the Federal Trade Commission, Tennessee ranks 24th in the United States for identity theft complaints. Last year, identity theft increased in Tennessee nearly 8% (national average was 1%).

It's due to this increased focus on the crime that LifeLock® CEO Todd Davis is pleased to announce a partnership with the Tennessee Dental Association. The partnership will allow LifeLocks identity theft protection service to be offered to the association members at a discounted price.

We are proud to offer LifeLocks identity theft protection service to our members, said David Horvat, Executive Director of Tennessee Dental Association.

The Tennessee Dental Association headquartered in Franklin, Tennessee and serving the needs of more than 2,350 members statewide, has decided to offer its members the LifeLock identity theft protection service immediately. LifeLock is the nations first and only ID theft protection service and backs it up with a $1 million guarantee.

Over the past three years we have been watching the increasing number of data breaches throughout the United States, including many involving the medical profession, said LifeLock CEO Todd Davis. Now the industry is looking for ways to protect its members from this growing problem. This partnership is one of the first in this effort but I feel certain it will only be a matter of time before others follow suit.

As the industry leader in identity theft protection, LifeLock requests on behalf of its clients that the national credit bureaus place fraud alerts on its members credit files, and requests that members names be removed from pre-approved credit card offer and junk mail lists. It is backed by a $1 million service guarantee. In addition to the proactive identity theft protection measures provided by LifeLock, members are also entitled to LifeLocks WalletLock service. WalletLock works to cancel and replace all documents and personal identifying information inside a wallet if it is lost or stolen. Most recently added, LifeLocks TrueAddress and eRecon bring additional layers of proactive identity theft protection. TrueAddress will search to see if a member has had a change of address form filed. eRecon is an internet patrol search of members personal information being illegally sold or traded.

About LifeLock®

Famous for its CEO giving out his Social Security Number in advertising and national press, the company is experiencing strong growth. Located in a secure facility in Tempe, Arizona, LifeLock® (www.lifelock.com) is a private company backed by Goldman Sachs, Kleiner Perkins Caufield and Byers, as well as Bessemer Venture Partners. Winner of the 2007 American Business Award for the Best Radio Advertising Campaign, LifeLock was a finalist for 10 other ABA awards, including Best New Company and Best New Product/Service. Recently the company was named recipient of the Red Herring 100 Global Award as one of the Top 100 start-ups in the world.

About Tennessee Dental Association

Founded in 1867, the Tennessee Dental Association is a statewide professional organization with more than 2350 member dentists. The association encourages the improvement of the health of the public, promotes the art and science of dentistry and represents the interests of the members of the dental profession and the public which it serves.

Contacts:

LifeLock
Mike Prusinski
Vice President, Communications
480-544-2222
mike@lifelock.com
or
Tami Nealy
Director of Communications
480-457-2127
tami@lifelock.com

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