Penton Media, publisher of Chief Marketer, PROMO, DIRECT and Multichannel Merchant and a producer of leading technology and marketing industry events, in partnership with Knee Deep Marketing, a Seattle-based integrated marketing consultancy, today announced Marketing Connections (MCONN) 2008. The event, to be held October 21 – 23, 2008 at Mandalay Bay in Las Vegas, will examine the challenges and benefits of centralizing the marketing function and integrating marketing activities to achieve business goals. MCONN will bring together marketing innovators to share best practices related to the collaboration of multiple communications disciplines.
The event will feature speakers from companies including Google, Johnson and Johnson, Microsoft, Nike, Pepsi, Saatchi and Saatchi, Wunderman and more. For complete details, or to register, visit www.mconn2008.com
“Conversations with client marketers across our business, media, communications and technology brands and shows convinced us of the need for a conference that explored how to use and balance traditional and emerging communications channels,” said Warren Bimblick, senior vice president of Penton’s Marketing Media Group. “Our partnership with Knee Deep grew out of a common desire to bring a fresh perspective to this evolving and challenging marketing landscape.”
MCONN 2008 will focus on three main topics – Integration, Innovation and Measurement/Return on Investment (ROI):
- Integration: Many marketers are leaving potential on the table by not taking advantage of all tools available to them. Leveraging both traditional and non-traditional (digital) channels in can help reach customers more effectively. Innovators will discuss how integrated marketing solutions can help maximize spend and reach.
- Innovation: New media and digital technologies are constantly evolving. At MCONN 2008, industry experts will discuss what is available now, what is coming and the potential impact of these new technologies.
- Measurement/ROI: The true impact of marketing is not effectively being measured or valued. Learn about new approaches to measure, quantify and merchandise marketing spend, particularly during a time of economic uncertainty.
“It’s not just about keywords and banner ads. Now more than ever marketers have access to numerous tools and opportunities that didn’t previously exist,” said Cory Treffiletti, president and managing partner, Catalyst:SF, and emcee of MCONN 2008. “What is needed to succeed is the understanding and knowledge of what and how to effectively integrate and balance the tools out there to rise above the clutter, resonate more deeply with your intended consumer, and derive customer and business intelligence for long term gains.”
MCONN 2008 is targeted to corporate and brand marketers, from both B2B and B2C companies; online marketers, media planners and buyers, publishers, advertisers seeking to deliver better results for their companies or brands and more effectively reach their customers.
About Knee Deep Marketing
Knee Deep Marketing is a consultancy focused on helping clients more effectively reach customers and drive business results through creative and integrated marketing solutions. Knee Deep provides a range of services including developing go to market strategies, managing marketing communications, building customer acquisition and retention programs, and driving online marketing strategy and creative execution. For more information, visit www.kneedeepmarketing.com.
About Penton Media
Penton Media, Inc. is the largest independent business-to-business media company in the U.S., serving more than six million business professionals every month. The company's market-leading brands are focused on 30 industries and include 113 business-to-business magazines, 145 Web sites, 150 industry trade shows and conferences, and more than 500 information data products. Headquartered in New York City, the privately held company is owned by MidOcean Partners and U.S. Equity Partners II, an investment fund sponsored by Wasserstein & Co., LP, and its co-investors. For additional information on the company and its businesses, visit www.penton.com.
Contacts:
Taylor Amaro, 323-202-1027
taylor.amaro@edelman.com
