Jingwei International Limited (OTC Bulletin Board: JNGW.OB) (“Jingwei” or the “Company”), one of China’s leading direct marketing Companies, today announced that it has been selected by Best Buy China. (Best Buy Co. Inc NYSE: BBY), an industry-leading global consumer electronics retailer, to create, manage and execute direct marketing campaigns throughout China. The contract includes marketing through direct mail and mobile advertising. Jingwei has initiated the campaign for Best Buy in Shanghai and will roll out the campaign throughout China during the term of the contract.
Regis Kwong, CEO of Jingwei, stated, “We are very proud to have been selected by Best Buy China after competing with the leading international direct marketing firms. This agreement is expected to add significant revenues to the Company and is a major milestone in our ongoing efforts to secure additional multinational accounts. We expect to add other international brands to the several that we already service in the near term”.
“This contract also validates the investment we made in advanced technology and executive resources over the last year. We believe that our leading position in the multi channel marketing industry in China will enable us to service more global brands that are looking for a national exposure in China.”
About Jingwei International
Jingwei International Limited (“Jingwei”) is a leading direct marketing company in the fast growing Chinese market. The Company is one of the leading providers of data mining and customer relationship marketing services in China. With a customer database of over 300 million Chinese consumers, Jingwei enables leading Chinese companies to reach their target audience. The Company’s services include market segmentation, customer trend and churn analysis, fraud detection and direct marketing services such as telemarketing and WVAS. The Company also operates a software services business, which provides a broad range of billing systems, provisioning solutions, decision support and customer relationship management systems for China’s leading mobile telecommunication carriers. The software services business strengthens sales opportunities for Jingwei’s higher margin data mining platform, and allows the Company to enhance its customer database. Jingwei plans to evolve into an integrated marketing platform with targeted outbound sales campaigns via mobile phone advertising, and customer service/order fulfillment at call centers throughout the country.
Safe Harbor Statement
Certain of the statements made in the press release constitute forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. These statements can be identified by the use of forward-looking terminology such as "believe," "expect," "may," "will," "should," "project," "plan," "seek," "intend," or "anticipate" or the negative thereof or comparable terminology. Such statements typically involve risks and uncertainties and may include financial projections or information regarding our future plans, objectives or performance. Actual results could differ materially from the expectations reflected in such forward-looking statements as a result of a variety of factors, including the risks associated with the effect of changing economic conditions in The People's Republic of China, variations in cash flow, reliance on collaborative retail partners and on new product development, variations in new product development, risks associated with rapid technological change, and the potential of introduced or undetected flaws and defects in products, and other risk factors detailed in reports filed with the Securities and Exchange Commission from time to time.
Contacts:
Miri Segal, 212-838-1444
msegal@sgi-ir.com
or
Richard
Cooper, 212-838-1444
rcooper@sgi-ir.com
