Buzzillions.com wins Golden Link Award as ''Innovative Publisher of the Year''

PowerReviews™ (www.powerreviews.com), the Internet's most comprehensive developer of customer-review solutions for retailers and their shoppers, today announced that its product reviews and recommendation site Buzzillions.com (www.buzzillions.com) has won LinkShare's (www.linkshare.com) prestigious 2008 Golden Link Award as "Innovative Publisher of the Year." Winners in other categories included Walmart.com, Chase and Dell Canada. The award was presented this week at a star-studded gala event at New York's famed Plaza Hotel.

Buzzillions was created to incorporate the benefits realized by all the merchants who use the PowerReviews technology platform for collecting, organizing, structuring and moderating relevance-based reviews. The site not only presents nearly two million reviews across 400,000 showcased products created within PowerReviews' merchant network, but also includes product reviews from merchants that use other third-party review solutions or their own proprietary in-house systems. Buzzillions also showcases the highly relevant and empowered shopping experience derived by fully leveraging customer reviews to generate recommendations from “people just like them.” The trust and credibility generated by this Social Navigation approach is why customers who look for products on the site actually buy products through Buzzillions.

“From day one, our vision was to make Buzzillions.com as relevant and useful as possible for shoppers and merchants," says PowerReviews CEO Andy Chen. “Winning this award is a validation of our hard work and dedication, and is proof positive that we have built a world-class destination where reviews play a key role in helping users make the right buying decisions. We are continuing to add great features and functionality to Buzzillions.com, and we are sincerely grateful to all of our merchant partners and customers for helping us reach this level of success.”

“LinkShare’s Golden Link Awards celebrate the best in performance-based marketing, and Buzzillions stands out as a publisher whose innovative use of user-generated reviews and product recommendations truly enhance the shopping experience,” said Mark Kirschner, Chief Marketing Officer, LinkShare. “We are pleased to have Buzzillions as a publisher in the LinkShare Network.”

About Buzzillions

Buzzillions.com offers a complete experience for shoppers by providing reviews from real product users for thousands of items in dozens of retail categories including consumer electronics, apparel, sporting goods and home & garden. These reviews help and inform shoppers through a superior user experience and send high-converting traffic to hundreds of broad-based and niche retail partners such as Toys R Us, Overstock.com, REI, Staples, PETCO, Ritz Camera, Diapers.com and Journeys. Buzzillions collects product reviews directly from retailers who have in-house review systems or use other review platforms and through the network of its parent company, PowerReviews.