Research and Markets (http://www.researchandmarkets.com/research/707399/paytv_and_videoo) has announced the addition of the "Pay-TV and Video-on-Demand Potential in India" report to their offering.
The cable industry has dominated the pay-TV market since the early nineties but is now facing competition from DTH and IPTV. DTH seems to be growing strong in India and is likely to capture 24.6% of the total pay-TV subscriber base by 2012, while 11.1% of subscribers will be covered by cable-CAS. Overall growth of cable subscribers, including cable-CAS and cable-non CAS, during the forecasted period is slated to be a mere 0.51% CAGR. The growth of IPTV is likely to remain slow during the forecasted period, owing to lower broadband penetration in the country.
This report delves into the total pay-TV subscriber base by different technologies, i.e., cable, DTH, and IPTV. It also highlights the drivers and challenges for these technologies, the current state of broadband in India, and the potential for video-on-demand in India.
Key Topics Covered:
Executive Summary
Introduction
Indian Television Industry Overview
Cable TV Overview
Introduction of Conditional Access System (CAS)
TRAI Regulations on CAS
Broadcasters
Cable Operators
CAS Challenges
Extension of CAS
Cable Industry Challenges
Digital Television
Direct-to-Home (DTH) TV
Drivers for DTH
Challenges for DTH
The Competitive Landscape for DTH
IPTV
IPTV Challenges
IPTV Drivers
IPTV Competitive Landscape
IPTV Regulation Highlights
Indian Broadband
Broadband Growth in India
Broadband Competitive Landscape
Broadband Regulatory Issues
Video-on-Demand
Methodology
Related Reports
For more information visit http://www.researchandmarkets.com/research/707399/paytv_and_videoo.
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