New Dermal Filler Evolence Adds to Consumer Confusion over Injectable Fillers; Local Expert Available to Clarify Options

New-to-market Evolence®, approved by the FDA on June 30, joins a dizzying array of injectable fillers available to consumers. Creating a younger look by volumizing the skin, these dermal and sub dermal fillers can correct facial wrinkles and folds; produce sexy, plumped lips; and smooth out acne scars.

Consumers — overwhelmed by the range of options offered in these less invasive, more affordable alternatives to plastic surgery — are also at risk from the increasing incidence of counterfeit products. While there are hundreds of choices in filler products, only a few are actually approved by the FDA, including Artefill, Cosmoderm, Cosmoplast, Elevess, Juvéderm, Perlane, Prevelle Silk (approved just last March), Radiesse, Restylane and Sculptra.

Leading cosmetic dermatologist Susan Van Dyke, M.D., is available to discuss filler options, along with details on why particular fillers are best suited to a specific skin condition or desired outcome.

Dr. Van Dyke is available for commentary on stories such as:

• The latest FDA-approved filler, Evolence®, presented via a before/after, in-studio demonstration
• Tricks to looking younger at 30, 40, 50 and 60
• What is a filler and which one is right for you?
• BOTOX® and other injectables
• Options in lasers, lotions and dermal fillers for a more youthful appearance
• Simple techniques to look younger for less without surgery
• Cosmetic dermatology safety – what are the risks and what should you watch for?

Named the “Top Medspa” by Arizona Woman magazine in 2007 and 2008, Van Dyke Skin & Laser was one of the first dermatology practices in the world to focus exclusively on cosmetic dermatology. Founder Susan Van Dyke, M.D. has performed more than 10,000 cosmetic dermatological procedures and is known across the nation for her expertise. She is also a national media consultant and broadcast personality on skin care and beauty topics.

Dr. Van Dyke is a board-certified dermatologist in the Scottsdale area with almost 25 years’ experience. A pioneer in the industry, she is typically one of the first to launch the latest proven therapies, helping to keep Scottsdale at the forefront of beauty nationally. She has revolutionized the combination of specific treatments to improve outcomes and, in many cases, reduce the patient’s overall cost and maintenance requirements.

Susan Van Dyke, M.D. is a top consultant and national physician trainer for Medicis, Allergan and Lumenis, and a “Platinum Plus” BOTOX and Juvéderm Provider. She was the only expert in Arizona to participate in the American Society for Dermatological Surgery (ASDS) national task force that defined and authored “Guidelines of Care: Injectable Fillers” for physicians, which was published in the June 2008 issue of the ASDS peer-reviewed journal Dermatological Surgery.

To schedule an interview or obtain more information, please contact Amendola Communications:

Amendola Communications for Van Dyke Skin & Laser

Carrie Morgan, 480.664.8412 x15, cmorgan@ACmarketingPR.com

Jan Shulman, 480.664.8412 x12, jshulman@ACmarketingPR.com