BakBone's Channel Advantage Partner Program Launches New Initiatives That Give Partners More Resources and Rewards

BakBone Software® (Pink Sheets:BKBO), the leading provider of heterogeneous integrated data protection solutions, continues to build its Channel Advantage Partner Program with new elements that help Channel Partners fully leverage BakBone’s product innovation and resources. The BakBone Channel Advantage Program’s new initiatives reflect BakBone’s ongoing commitment to be responsive and easy to engage. Channel Partners can now benefit from greater financial rewards, more streamlined communication, a redesigned partner portal, online certification classes, and a zero-risk proof-of-concept campaign that enables potential customers to test drive a full version of NetVault™: Backup before they buy it.

BakBone continues to expand its product portfolio and execute on its Integrated Data Protection strategy, and the new Channel Advantage Partner Program initiatives will help Channel Partners more easily bring these innovations to their customers. BakBone recently introduced full adoption of VMware technology and techniques; support for SharePoint; enhanced Oracle database protection and real-time data protection for Exchange, SQL and Windows file system data.

“We are committed to helping ensure that our Channel Partners can deliver the right solution for their customers’ needs in the most efficient manner and at the most competitive price,” said Mark Williams, vice president of North America Sales, BakBone. “We offer Channel Partners the unique opportunity to work with a company that doesn’t compete with them in the sales cycle and is easy to work with. BakBone is continually looking for ways to help Channel Partners increase their revenue and growth opportunities and create a better overall experience for them.”

Built on the existing BakBone channel program, the new initiatives include the following:

• New program requirements to boost success for the Channel Partner
• New program benefits to energize and reward commitment from the Channel Partner
• A redesigned training and certification curriculum, including online certification
• Improved regular communication between BakBone and Channel Partners
• An overhauled partner portal, featuring opportunity registration capability and updated marketing tools
• A zero-risk proof-of-concept program that allows users to try NetVault: Backup for 30 days with a technical expert onsite to perform installation at no cost to the potential customer

BakBone’s channel program is multi-tiered, enabling Channel Partners to expand and diversify their sales and support engagements with existing and potential customers. The structure is based on partner performance, certification, and investment and is broken into three tiers: Authorized, Silver and Platinum. “BakBone is looking for quality, not quantity, and provides rewards based on Channel Partners’ capabilities and commitment to growing their businesses,” said Williams.

BakBone’s Web-based certification courses give Channel Partners the opportunity to become product and sales experts, enhancing their success within the program. The training, offered by invitation, is free for Channel Partners. Courses are self-paced with a recommended time allotment of 1.5 hours for sales courses and 2.5 hours for technical courses. In addition to other requirements, the courses also help qualify Channel Partners for Platinum or Silver partnerships, with a final exam and certification available entirely online.

In addition to the structural improvements to the Partner Program, BakBone Channel Partners also have access to a completely overhauled partner portal that is available through the BakBone Web site. The portal, redesigned for easier navigation, is a one-stop location for Channel Partners, featuring opportunity registration, product information, updated price lists, marketing support and much more.

Finally, BakBone is introducing a zero-risk campaign to partners. Potential customers can use a full version of BakBone’s products for up to 30 days and the installation of product is performed onsite by a BakBone technical expert at no cost to the potential customer.

BakBone Partners Praise and Support the New Initiatives of the Channel Advantage Partner Program

VeriStor Systems

“At the Platinum Level, the Channel Advantage Program has given us an opportunity to collaborate directly with BakBone on ways to strengthen our valuable relationship,” said Ashby Lincoln, president & CEO, VeriStor Systems, Inc. “The rebate incentive and maintenance renewal opportunities offered only at this level also reward us for our efforts. We are pleased to be one of the few exclusive partners to participate at the Platinum Level and expect it to yield strategic results that benefit our customers and enhance our selling strategies.”

HorizonTek, Inc.

“Faced with an already-crowded data protection market where we work hard with our clients to develop solutions that address their specific needs, BakBone helps us maintain exclusivity with our customer base with ongoing commitment and improvements to the Channel Advantage Program,” said John Zammett, president, HorizonTek, Inc. “With the latest initiatives to the program, BakBone continues to show us its willingness and ability to improve the partner program and protect its value-add resellers.”

Precision Computer Services

“As we build our relationship with BakBone, we anticipate that the resources and rewards available through the Channel Advantage Program will help us grow with the program as we expand our customer base,” said Adam Schutska, chief technology officer, Precision Computer Services.

About BakBone Software, Inc.

BakBone is committed to making data protection a simple, straightforward process while delivering its Integrated Data Protection (IDP) strategy through an award-winning product suite. This suite provides unprecedented capabilities not only to protect critical data – but more importantly, to ensure the availability of that data as well. BakBone’s products offer a single point of control for managing resources across all platforms, providing improved operational efficiency, reduced system downtime, improved availability and enhanced security to support the business growth of enterprise environments. Thousands of users worldwide leverage BakBone’s IDP approach to simplify the management of multi-platform environments with a portfolio of backup, disaster recovery, replication and storage reporting solutions for Linux, Windows, Unix and Mac OS environments. These scalable data protection solutions address the demands of Global 5000 organizations and are distributed through a worldwide network of select OEM partners, strategic partners, resellers and solution providers. BakBone is headquartered in San Diego, Calif. For more information about BakBone, visit www.bakbone.com or email info@bakbone.com.

Safe Harbor

This press release contains forward-looking statements that involve risks, uncertainties, assumptions and other factors, which, if they do not materialize or prove correct, could cause BakBone's results to differ materially from historical results, or those expressed or implied by such forward-looking statements. The potential risks and uncertainties may include, but are not limited to: competition in our target markets; potential capital needs; management of future growth and expansion; the development, implementation and execution of the Company’s Integrated Data Protection (IDP) strategic vision; risk of third-party claims of infringement; protection of proprietary information; customer acceptance of the Company's existing and newly introduced products and fee structures; and the success of BakBone's brand development efforts. Also, risks associated with strategic alliances; reliance on distribution channels; product concentration; need to develop new and enhanced products; potential product defects; our ability to hire and retain qualified employees and key management personnel; and risks associated with changes in domestic and international market conditions and the entry into and development of international markets for the Company's products. Our forward-looking statements should be considered in the context of these and other risk factors disclosed in our most recent report filed with the Securities and Exchange Commission, which may be found at www.sec.gov, as well as those risk factors disclosed in our current report filed with the Canadian Securities Administrators, which is available on SEDAR at www.sedar.com. All future written and oral forward-looking statements made by us or on our behalf are also subject to these factors. BakBone assumes no obligation to update any forward-looking statement to reflect events or circumstances arising after the date on which it was made, other than as required under applicable securities laws.

The common shares of BakBone Software are currently subject to cease trade orders in the Canadian jurisdictions of Alberta, British Columbia and Ontario due to delays in the filing of the Company's financial statements. Although these cease trade orders do not prevent investors, who are not resident in or otherwise subject to the laws of Alberta, British Columbia or Ontario, from trading the common shares of BakBone on the Pink Sheets in the United States, investors are encouraged to obtain legal advice to ensure that these trades are not violating the cease trade orders. BakBone continues to work to resolve all outstanding issues which have prevented filing of its financial statements; however, an exact date for filing of these financial statements cannot be determined at this time.

BakBone®, BakBone Software®, NetVault®, Application Plugin Module™, BakBone logo®, Integrated Data Protection™, Redefining Data Protection™, Constant Data™, Constant Data logo™, Constant Replicator™, OnDemand Replicator™, and Constant HA Cluster™, are all trademarks or registered trademarks of BakBone Software, Inc., in the United States and/or in other countries. All other brands, products or service names are or may be trademarks, registered trademarks or service marks of, and used to identify, products or services of their respective owners.