Lyris, Inc., the online marketing expert, today announced the addition of Brian Bailard to the company as Senior Vice President of Global Sales. Bailard joins Lyris with more than 20 years experience in sales leadership, strategic account sales management and in-depth knowledge in on-demand and Web-based technology. In his role, Bailard will lead the global sales effort, and continue to contribute and build upon Lyris’ strength in online marketing. He will report to Luis Rivera, the CEO of Lyris, Inc.
“We are excited to announce the addition of Brian Bailard to the management team,” said Rivera. “Brian’s strength in building and maintaining strong, loyal customer relations and working with accounts of all sizes, including Fortune 500 companies, gives him exactly the right depth of experience to manage Lyris’ global sales effort and help accomplish the company’s growth goals.”
“Integrated online marketing continues to grow and serve as an essential tool for today’s marketer, and Lyris is well positioned to continue to be a driving force of innovation for this industry,” Bailard said. “I look forward to building on Lyris’ strength in providing superior customer relations, loyalty and satisfaction.”
Prior to joining Lyris, Bailard held executive sales management positions at several companies that provide Web-based technology in a software-as-a-service business model, including large, mid-size and young growth companies such as Thomson-Reuters, Advent Software, BDNA Corporation and Financial Crossing. He has successfully sold to and developed lasting relationships with companies such as Kaiser Permanente, Fidelity Investments, Qualcomm, Charles Schwab, Electronic Arts and AIG. He began his career in engineering and marketing with IBM. Bailard holds an M.B.A. from the Harvard Business School and a B.S. in Industrial Engineering from Stanford University.
About Lyris, Inc.
Lyris, Inc., (OTCBB:LYRI), is the online marketing expert delivering the right mix of software technology and industry knowledge to help its customers simplify their marketing efforts and optimize campaign ROI. Through the delivery of the industry’s first on-demand integrated marketing suite, Lyris HQ, and online knowledge-sharing community, LyrisHQ.com, to secure and reliable on-premise solutions, including Lyris ListManager, Lyris provides customers the right tools to optimize the management, collaboration and execution of their online marketing initiatives. These sophisticated, yet easy-to-use tools, provide marketers a suite of best-of-breed applications for managing e-mail marketing campaigns, publishing and managing Web site content, creating landing pages, optimizing Web sites and managing pay-per-click campaigns. Clients include Nokia, Adobe, American Apparel, NBC Olympics, Johns Hopkins University and Jupitermedia. For more information, please visit www.lyrisinc.com, www.lyris.com, and www.lyrishq.com. The company is based in Emeryville, Calif.
The statements in this news release relating to matters that are not historical facts are forward-looking statements based on management's beliefs and assumptions using currently available information and expectations as of the date hereof, and are not guarantees of future performance and involve certain risks and uncertainties, including risks and uncertainties detailed from time to time in Lyris Inc.'s filings with the Securities and Exchange Commission available at www.sec.gov. Although management believes that the expectations reflected in such forward-looking statements are reasonable, it cannot give any assurances that these expectations will prove to be correct. Lyris assumes no duty to publicly update or revise any such statements, whether as a result of new information, future events or otherwise.
Contacts:
Teena Touch, 510-844-2166
ttouch@lyris.com
or
Blanc
& Otus
Steve Propper, 415-856-5114
spropper@blancandotus.com
