In yet more proof that personal cards pay, customers at US-based Zions First National Bank who have switched from standard to customized cards in the past two months have been making, on average, 15%–20% more transactions since their new card arrived. Zions Bank, which launched its ‘myPHOTOcard’ card customization program on 27 May of this year (to see the program for yourself, visit www.zionsbank.com/myphotocard) is using technology provided by card customization specialist, Serverside Group.
Take up numbers are good, too. Since the end of May, Zions Bank, a subsidiary of Zions Bancorporation, has seen steady growth in the number of myPHOTOcards created by existing cardholders. The popular new service, also being marketed in Spanish, is available to both individual customers and business clients. To date, approximately 88% of the photo cards issued have been debit cards, the rest credit cards.
The strong take-up of the photocards has been helped by the strength of the Zions Bank marketing campaign, which has comprised humorous TV spots, online banner advertising, traditional print ads and general merchandising. Cardholders can either upload an image of their own or choose one from a selection of galleries, including ‘Animals’, ‘Art’, ‘Nature’ and ‘Sports’.
Zions Bank customers, who must also be Internet Banking customers, can use the myPHOTOcard service for free on their first personalized debit or credit card. Couples who share credit cards or joint accounts may each upload a different photo to personalize their individual cards. To change images and create subsequent cards through myPHOTOcard, clients will be charged a small fee of $4.95.
Rob Brough, Executive Vice President of Marketing & Communications, Zions First National Bank, commented:
“We have been pleased by the response to myPHOTOcard since its launch. With more people using their cards as an everyday tool to make purchases and manage their personal finances, it makes sense that consumers want a favorite photo to see whenever they pull their card from their wallet.”
Adam Elgar, President, Serverside Group, added:
“The encouraging lift in transaction levels we’re seeing at Zions Bank is consistent with the results many of our other clients have experienced. It happens for the simple reason that photocards sit front-of-wallet. Basically, people love to see a favorite image each time they make a purchase or open their wallet so they put the personal card on top. As a result, they use it more. The take-up numbers are strong, too, and reflect the strength and pizzazz of the Zions marketing campaign.”
About Serverside
Founded in 2003, Serverside Group is the global technology leader in digital card design. The company’s flagship products are AllAboutMe, a web-based application that allows cardholders to design their own unique payment card online, and Virtual Portfolio, a web-based management tool enabling issuers to rapidly launch card campaigns of any size, adjust them in real time and print cards on demand. Serverside has built a dominant position by running over 700 card programs through its network of approximately 200 card issuers in 23 countries. Its clients include Banco Sabadell, ING, Permanent TSB, ANZ, BMW, KBC, Fortis and First National Bank Omaha. Serverside Group is headquartered in London and has offices in Taipei, New York, Chicago and Auckland.
About Zions
Zions First National Bank, a subsidiary of Zions Bancorporation (Nasdaq: ZION), operates 140 full-service branches and nearly 200 ATMs in Utah and Idaho. In addition to a wide range of traditional banking services, Zions offers a comprehensive array of investment and mortgage services, and has a network of loan origination offices for small businesses nationwide. The company is also a leader in providing electronic banking services, including electronic municipal bond trading. Founded in 1873, Zions has been serving the communities of the Intermountain West for 135 years. Additional information on Zions Bank is available at www.zionsbank.com.
Contacts:
Rhizome PR
Dominic
Hiatt, +44.(0).20.8670.4920
dominic@rhizomepr.com
or
Serverside
Group
Katherine Vondrak, +1.847.487.8121
katherine.vondrak@ssgl.com
