ExactTarget, a leading provider of on-demand email and one-to-one marketing solutions, is releasing ExactTarget’s Field Guide to SMS to educate marketers on the best ways to use SMS text messaging to meet subscribers’ needs.
ExactTarget’s Field Guide to SMS is an easy-to-read manual that conveniently breaks down the numerous uses of commercial SMS into three groups including: alerts, updates and marketing messages. Perfect for marketers who wonder what possibilities exist for using SMS within their own organizations, the Field Guide highlights 15 unique business scenarios ranging from account activity and fraud alerts to confirmations and appointment reminders.
“Text messaging, or SMS, isn’t just for teens anymore. SMS has become a practical and innovative way to deliver urgent, relevant information through a mobile medium,” said Scott Roth, director of product marketing for ExactTarget. “By allowing subscribers to request certain types of messages via SMS, marketers can provide relevant communications when subscribers need them most – and through a highly-portable medium.”
ExactTarget’s Field Guide to SMS provides marketers with many valuable insights, including:
- Real-life scenarios depicting situations that could warrant the use of an SMS message
- A detailed explanation of each SMS “species” and how it works
- The benefits of using each type of SMS communication
- External data commonly used to drive relevant SMS messages
- The business environments where each type of SMS message are typically found
In addition to increasing message outreach, SMS communications can increase customer satisfaction by providing subscribers with accurate and timely information. It may also recapture lost revenue, as well as encourage a “go-green” mentality. To download a copy of ExactTarget’s Field Guide to SMS, please visit: http://www.exacttarget.com/smsfieldguide.
About ExactTarget:
ExactTarget, Inc. is a leading provider of on-demand email marketing software solutions. The company’s suite of on-demand one-to-one marketing applications enable clients to send business-critical and event triggered communications to increase sales, optimize marketing investments and strengthen customer relationships. ExactTarget offers four editions of its on-demand software application along with integrated solutions such as ExactTarget for AppExchange and ExactTarget for Microsoft Dynamics CRM. ExactTarget offers a range of optimization services including support, implementation and training, integration, deliverability, account management, design and deployment and strategic consulting. ExactTarget’s software powers permission-based email communications for thousands of organizations including Careerbuilder.com, Expedia.com, Florida Power & Light, Gannett Co., Inc/USA TODAY, the Indianapolis Colts, The Home Depot, The Leukemia & Lymphoma Society, Liberty Mutual Group, Papa John’s and Wellpoint, Inc. For more information, please visit www.exacttarget.com or call 1-866-EMAILET.
Contacts:
Lauren Sanders, 317-202-2280 x.10
lauren@dittoepr.com
