Cheapflights, the international leader in flights price comparison, with sites in the UK, USA and Canadian site (www.cheapflights.ca) currently in beta today announced the appointment of Lorraine Jackson as Senior Business Development Manager for the Canadian site. Based in Toronto, Lorraine will report to Cheapflights' Head of International, Mo Bulbrook. She will take on the responsibility of building a stronger relationship with our advertising partners and bring new travel partners onto the Canadian site.
Jackson has in depth experience in the Canadian travel market place including past positions with American Airlines, Sabre Travel Network and for the last several years at Worldspan (now Travelport Inc) as the Canada Manager & Market Development Strategist for their Travel Distribution Solutions.
“The Canadian market is ideal for Cheapflights because of the various players including travel agents, consolidators tour operators, charter and low-cost airlines, and small and specialist agencies,” said Bulbrook. "Lorraine's presence will be a huge step forward for the Canadian site and I look forward to working with her."
According to eMarketer, Canada has more than 19 million Internet users and a proliferation of broadband access - some 59 per cent of the population - making it a natural choice for Cheapflights expansion. In addition, GMI, a global market research company, lists the web as the preferred means of researching travel and according to CTC Tourism Intelligence travel is the second most popular type of online purchase after books and magazines.
Rapid price changes in seat pricing due to the current world economic conditions, competition to fill capacity and seasonal variations adds to consumer confusion in finding the best available fares. Cheapflights daily sources its deals not only from airlines and budget carriers, but also from aggregators, online travel agencies and meta-search sites including WestJet, Expedia, Travelocity BA, Redtag Vacations, Ticketpilot and flightnetwork.
"With our successful growth in the USA, as well as in the UK, we see Canada as a natural extension of our North American presence. We have been most encouraged to see our existing partners embrace our international ambitions and work with us in Canada,” continued Bulbrook.
Cheapflights.ca is garnering more than two hundred thousand visits monthly in its "beta" configuration and is expected to formally launch in the near future as part of the company’s global expansion strategy.
About Cheapflights:
Cheapflights Ltd.: www.cheapflights.co.uk was launched in 1996. It pioneered the concept of online flight price search and comparison and has been consistently profitable since launch. It was the first UK dotcom to introduce pay-per-click in 2000, which helped to transform online advertising. Cheapflights publishes flight deals from airlines, budget airlines, online travel agents and the long tail of other specialist flight deal providers. It launched its US site www.cheapflights.com in May 2003, which has rapidly grown and which now provides half of Cheapflights' millions of monthly visits by consumers. Its Canadian site www.cheapflights.ca which was "beta" launched in April 2007 is already enjoying traffic of over 200,000 monthly visits. Cheapflights US and UK sites each provide consumers with rapid, easy to use comparisons of about 1 million flight deals daily from the broadest online selection of travel operators. The site is valued by travel industry advertisers as a neutral, high-traffic source of quality high-conversion consumer leads. Cheapflights' status as an independent online travel price search and comparison and travel news site, together with its free opt-in subscriber newsletters makes it a natural starting point for finding travel deals and up-to-date travel industry information on both sides of the Atlantic.
Contacts:
John Barrington-Carver, +44 (0)
7831 655 630
Corporate PR
corporate-pr@cheapflights.com
or
Cheapflights,
Canada
Lorraine Jackson, +1 905-434-1372
Cell: 905-259-1061
Senior
Business Development Manager, Canada
Lorraine.jackson@cheapflights.com
